Selected topics cover everything from cross-border e-commerce basics to brand globalization operation and management.
E-commerce marketing uses digital channels to drive traffic to an online store and increase sales and revenue.
Consistency in online branding is crucial for creating a distinct digital identity and standing out from competitors.
Financial solutions for online businesses, including payment processing, lending, and financial management.
Amazon.com is a large online retailer with a wide range of products and services available, including books, electronics, and clothing.
AliExpress is an online retail platform connecting Chinese sellers and international buyers with competitive prices, and multiple shipping options.
eBay is an e-commerce company that connects consumers and businesses for sales on its website.
Shopee is a popular e-commerce platform in Southeast Asia and Taiwan for buying and selling products through its mobile app and website.
MercadoLibre is a Latin American e-commerce platform that operates in 18 countries for buying and selling products online.
Lazada is an e-commerce platform in Southeast Asia for buying and selling products online by businesses and consumers.
Facebook Business is a platform for businesses to create, manage, and analyze their ads and presence.
Google Business is a free tool that helps businesses manage their online presence on Google Search and Maps.
TikTok Business enables businesses to create and run ads on TikTok with various ad formats and targeting options.
An independent online store is an e-commerce website run by an individual or small business.
Shopify is an e-commerce platform for managing online stores, payments, shipping, and inventory.
Online store SEO optimizes e-commerce websites to rank higher in search engine results pages for relevant keywords, increasing traffic, visibility, and revenue.