[Must-Read for New Sellers] Recommended ten easy-to-use cross-border platforms, allowing you to quickly understand the situation of each platform!

10 recommended cross-border platforms for new sellers


Hello everyone, I am Jessica. As a senior cross-border seller, I deeply understand the fierce competition and high operational difficulty in the cross-border e-commerce market. However, with the increasing global integration and consumer demand, cross-border e-commerce is still one of the trends and focuses of future e-commerce development. For a seller with aspirations and curiosity, entering the cross-border e-commerce market is both a challenge and an opportunity.

Today, cross-border e-commerce platforms are emerging one after another. Sellers can more quickly and conveniently develop overseas markets by leveraging the flow and support of platforms. In this process, they can learn more practical experience and strategies to cope with challenges, and enhance their own abilities and competitiveness. Therefore, I want to provide some useful and practical references and recommendations for newcomers who want to enter the cross-border e-commerce market, hoping to lay a good foundation for your success in cross-border e-commerce.

Below, I recommend some globally renowned cross-border e-commerce platforms. The ranking is not in any particular order, so choose the suitable cross-border platform according to your specific situation for your reference:


Shopify (Recommendation Index: 10/10)

Image source: https://www.shopify.com/

The Shopify platform provides a cloud-based software service for you to build your own online store. It is easy to operate and supports various retail e-commerce tools, such as mobile commerce and SEO. It is also convenient for managing business aspects such as products, orders, inventory, and customer relationships, as well as cross-channel marketing and social media marketing. It is a platform with huge potential and is worth learning and applying customization for beginners.


Etsy (Recommended rating: 9/10)

Image source: https://www.etsy.com/

Etsy is an online platform specializing in handmade crafts and niche products. It has a large number of independent sellers and creative handicrafts, making it a relatively stable platform suitable for creative, unique, and individual novice sellers. However, it should be noted that the handmade crafts or homemade products on this platform are greatly affected by demand cycles and commercial trends. Therefore, it is recommended to combine market and channel data to select product categories and sales channels.


eBay (Recommended rating: 8/10)

Image source: https://www.ebay.com/

eBay is a globally renowned online marketplace with its own overseas premium shipping and FBA services. It provides direct sales and various auction modes, with a large amount of traffic, making it suitable for beginners to enter the market. However, due to the fierce competition on this platform, it is necessary to better explore keywords and logistics options, and to effectively use creative and positioning methods such as advertising and information flow promotion.


AliExpress (Recommended rating: 10/10)

Image source: https://best.aliexpress.com/

AliExpress is a B2C e-commerce platform under Alibaba Group, with millions of online car and electronic products at cheap prices and reliable quality. It is recommended for beginners because it is easy to use, has a lot of resources and support communities, and has wholesale product functions. It also allows for sales through the Alibaba affiliate program, has a certain reputation, and it is relatively easy to gain customer trust.


Amazon (Recommended rating: 9/10)

Image source: https://www.amazon.cn/

Amazon is the world’s largest online sales platform, offering various files, videos, audios, e-books, watches, electronics, cosmetics, shoes, and luxury goods. It has the world’s leading customer evaluations and logistics support, as well as comprehensive advertising investment and financial support, providing sellers with higher business revenue models. It is suitable for beginners to position and analyze the market, improve customer satisfaction, and create brand value.


Walmart (Recommendation score: 7/10)

Image source: https://www.walmart.com/

Walmart is one of the largest chain supermarkets in the United States and is currently one of the largest e-commerce platforms. It has sufficient inventory and brand image, and can customize the seller’s intended sales model based on store opening hours, membership qualifications, support measures, and pricing. However, note that the competition on this platform is fierce and it is necessary to make better use of sales data and marketing strategies to capture consumer attention and purchasing habits.


Wish (Recommendation score: 7/10)

Image source: https://www.wish.com/

Wish is one of the popular cross-border e-commerce platforms in Europe, America, and Australia and New Zealand regions. Its main selling points are fast shipping and price advantages. Compared with other channel sales platforms, Wish has transparent fees and simple operations and can directly sell on the platform. However, the after-sales service and quality supervision of this platform need to be strengthened, and it is necessary to choose high-quality sources to improve customer satisfaction and trust.


Lazada (Recommendation score: 9/10)

Image source: https://www.lazada.com/

Lazada is a Southeast Asian e-commerce company that currently has a large market share in Southeast Asian countries and regions. As beginners entering the market, we can try to leverage the stable and mature supply chain, mobile applications, and electronic payment infrastructure of this platform to gradually create cross-channel marketing models such as online platform sales and offline supply.


Rakuten (Recommendation score: 8/10)

Image source: https://www.rakuten.com/

Rakuten is one of the largest e-commerce companies in Japan, providing various options and complete sales solutions including logistics and business support services. The platform is known for its versatility and openness, and is often considered one of the most open and diverse platforms for e-commerce businesses. However, the platform also requires knowledge of the Japanese market and experience to adapt to its language and cultural characteristics.


DHGate (recommended rating: 9/10)

Image source: https://www.dhgate.com/

DHGate is a large-scale B2B e-commerce platform that provides various options and better customer support. In addition to reliable customer support and order processing systems, the platform also pays special attention to protecting buyers’ orders and fraud detection. Therefore, DHGate is an excellent way to accelerate your supply chain, acquire end buyers and wholesale customers, and improve your reputation, but be sure to avoid fraudulent behavior and optimize product marketing.


We hope that the above cross-border e-commerce platforms and recommended guidance and reasons can provide some help for sellers who want to enter the cross-border e-commerce market. However, each platform has its own unique characteristics and advantages and disadvantages, and ultimately requires a suitable sales strategy based on its own situation, goals, positioning, and strategy. At the same time, it is also necessary to focus on improving product quality, upgrading after-sales service, optimizing operational management, operating with integrity, expanding the market, innovation, strengthening brand and customer relationships, and other aspects of growth and practice.

At the same time, in pursuit of long-term stable operations, continuously strengthening and improving their own cross-border e-commerce capabilities and market awareness, choosing the right platform and suitable partners can better improve sales efficiency and competitiveness, and promote more comprehensive and faster development. In the process of cross-border e-commerce, sellers also need to pay attention to risks and challenges in areas such as policy regulations, tariffs and trade barriers, logistics and transportation, and customer experience, and timely adapt and adjust their business direction and strategy.

Therefore, for cross-border sellers who have just entered the game, cross-border e-commerce is a challenging and full of opportunities new field. It requires clear goals and planning, as well as patience, innovation, and high-quality products and services. In the future, we hope to see more cross-border newbies constantly improving their knowledge, skills, and abilities, further stabilizing and optimizing the cross-border e-commerce market ecosystem, exploring and expanding business areas and market space, and achieving the goal of mutual benefit and sustainable development together.

Finally, what I want to say to the cross-border newbies who have just entered the game is that the cross-border e-commerce market is changing rapidly and requires continuous learning and exploration, compliance with relevant rules and laws and regulations, maintaining their own brand image, and paying attention to customer needs and market dynamics at all times, innovating and continuously improving products and services, and achieving positive interaction and sustained development of the brand. Only with these qualities and qualities can you stand out in the fierce market competition, expand your business steadily and efficiently, and become an excellent cross-border e-commerce seller.

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