How is the development of overseas warehouses in Europe and America? Analysis of the current situation in the European and American overseas warehouse market

Analysis of overseas warehouse development in Europe and America

Thanks to the vigorous development of cross-border e-commerce in recent years and the strong support of related policies, the overseas warehouse market has ushered in rapid development. As one of the most mature markets for cross-border e-commerce, Europe and America also occupy an important position in the overseas warehouse market. Today, let’s take a look at the development of the European and American overseas warehouse market.

As of December 2021, the top ten countries in terms of the number of overseas warehouses are the United States, the United Kingdom, Germany, Japan, Australia, Canada, Russia, Spain, France, and Italy, with a total of 1810. According to data released by the Ministry of Commerce on December 30, 2021, the number of overseas warehouses in China exceeds 2000, with a total area of ​​more than 16 million square meters. Combining the data in this report and the data released by the Ministry of Commerce, it can be inferred that third-party overseas warehouses are booming, and many small and medium-sized overseas warehouses are not included in the statistics.

Data source: BusinessDialogue Observation “2022 Overseas Warehouse Blue Book”

As shown in the above figure, in terms of quantity, the number of overseas warehouses in the United States is far ahead, reaching 925, more than four times the second-ranked United Kingdom. The number of overseas warehouses in the United Kingdom and Germany is about the same, both exceeding 200, while the number of overseas warehouses in Japan exceeds 100, with a growth rate of 19.54%.

In terms of overall trends, in 2020, the growth rates of overseas warehouses in 6 countries including the United States, the United Kingdom, Japan, Canada, Spain, and France all exceeded 40%. In 2021, the growth rate of overseas warehouses has slowed down. Only 4 countries, the United States, Germany, Canada, and Italy, have a growth rate of more than 40%. Among them, Canada leads with a growth rate of 155.88%, followed by Italy with a growth rate of 77.27%, and the United States ranks third with a growth rate of 44.76%.

The rapid growth of Canadian overseas warehouses has two main reasons. First, the Amazon account suspension wave in April 2021 has led to a trend of multi-platform and multi-market layout in the industry. Canada, which is just across the water from the United States, has become one of the choices for many sellers. Second, the local e-commerce market in Canada has huge potential for growth and blue ocean space. With more sellers following Amazon’s footsteps and more service providers seeing opportunities to enter the market, the number of sellers entering Canada has increased.

According to eMarketer, Canadian e-commerce grew by a significant 75% in 2020, and it is predicted to continue to grow at a rate of more than 10% in the coming years. In 2021, 12.2 million Canadian buyers made cross-border purchases, which is equivalent to one-third of the Canadian population.

In addition, in 2021, the number of Amazon FBA warehouses in Canada increased rapidly from 9 in 2020 to 25. Top companies such as ZTO Express and Cainiao have also built new warehouses in Canada.

Despite the high base in 2020, the growth of American overseas warehouses remains strong. Due to the exceptional congestion of the China-US West Coast shipping route in 2021, a large number of service providers have switched to the East Coast route and begun to lay out overseas warehouses in the East Coast region to ensure smooth storage. This also indicates that the demand for overseas warehouses is increasing in the United States, which is a major market for Chinese sellers.

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