Consumers also love to slacking off, the highest browsing volume on the American e-commerce platform on Monday

Consumers tend to slack off, showing the highest browsing volume on the American e-commerce platform on Monday

In recent years, driven by the pandemic, cross-border e-commerce exports have shown an explosive growth trend in the entire industry. With the strong and complete domestic manufacturing supply chain advantage, plus the release of national foreign trade policy dividends, cross-border e-commerce has developed rapidly and gone against the trend. Many cross-border e-commerce platforms have also emerged like mushrooms after rain, and more and more sellers are paying attention to and trying to expand to new platforms.

As the world’s largest economy and the second-largest e-commerce market after China, the importance of the United States cannot be ignored. Recently, Similarweb released the browsing data of major e-commerce platforms. Today, the editor will take you through the traffic passwords and consumer behavior habits of mainstream e-commerce platforms in the United States.

PC traffic of US e-commerce platforms accounts for over 30%

According to SimilarWeb’s monthly traffic statistics, Amazon is undoubtedly the big brother in the US e-commerce platform, with an average monthly browsing volume of 1.77 billion times, which even exceeds the sum of the browsing volume of the next 7 e-commerce platforms. It is worth noting that Temu, with its sharp playing style, sent itself to the seventh place in just a few months.

Data source: SimilarWeb, Yongli Badatong collation

*Note: Active customer number is global data

At the same time, in the data released by SimilarWeb, another group of data caught the editor’s attention. Among the top 8 e-commerce platforms in the United States, the PC traffic accounts for more than 30% in most cases, and Amazon’s PC traffic accounts for as much as 64.4%. This shows that a large part of the American consumers are more accustomed to shopping on the PC end.

Monday has the highest traffic, and American buyers also love to slack off

In addition, SimilarWeb also released the daily browsing volume of the top five e-commerce platforms in the United States from November 2022 to April 2023. The data shows that the browsing volume of the platform presents a relatively obvious pattern: the browsing volume is highest on Monday and lowest on Saturday, and American consumers also love to slack off.

Data source: SimilarWeb

Based on this pattern, the editor conducted statistics on the data of the Amazon platform from January to April 2023, using Monday’s browsing volume as the baseline for analysis, in order to obtain data that is potentially useful for seller friends.

Data source: SimilarWeb, compiled by Yongli Badatong

YouTube has become the best traffic channel for e-commerce platforms

At the same time, SimilarWeb also displayed the browsing volume sources of the top five e-commerce platforms in the United States. The data shows that although most of the traffic to these five platforms comes directly from inputting links or searching their names, other channels can still bring in a certain amount of traffic.

Data source: SimilarWeb

For sellers, external promotion mainly focuses on social e-commerce platforms such as Facebook, YouTube, Twitter, and search engines represented by Google. The data shows that among social e-commerce platforms, YouTube has the best traffic effect, followed by Facebook, while the popular TikTok has little effect on traffic.

Data Source: SimilarWeb

As one of the most competitive economies, the United States has become the first stop for countless cross-border e-commerce sellers to enter overseas markets, and is still the golden land favored by Chinese cross-border e-commerce sellers.

However, with the intensification of industry competition, cross-border e-commerce is gradually developing towards branding, diversification, and refinement. Sellers also need to have insights into consumer behavior in order to stand undefeated in the future.

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