18 Free Traffic Generation Methods Summarized by Foreign E-commerce Masters! At least one method will be suitable for you~

Foreign E-commerce experts summarize 18 free traffic generation methods You will likely find a suitable method among them

From social media marketing, non-traditional marketing to verified and effective marketing techniques, this article will help you fully understand which methods can truly increase store traffic.

These contents come from the sharing of overseas marketing experts, interviews with brand managers, and reports published by research institutions. We believe that cross-border sellers can find suitable methods from them.

01

Start with social media

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#Start doing podcasts

51% of Americans have listened to podcasts, and 32% listen to podcasts at least once a month. Podcasts have a huge audience, and using podcasts to promote your website can not only bring traffic and increase brand awareness, but also help cultivate user relationships-providing customers with a more intimate brand experience through voice media.

#Blog posting

Search for popular blogs in your category or target consumer group. Pay special attention to posts that are highly active, have a large number of fans, and attract a lot of social media attention.

Some blogs have submission guidelines for articles, and you can submit them. Generally, the content of the submission can include your website link, brand and product introduction, which will attract traffic from the blog to your website.

If you have an independent website, you can invite niche bloggers and complementary brands to post blogs on your website, which will also bring some traffic to your website.

#Online interactive activities with prizes

By launching online interactive activities with prizes, users have a reason to visit your website multiple times. Social elements can also be added to this interaction to achieve traffic fission.

When users participate in your interactive activities with prizes, you also have the opportunity to promote your products to them. After the event, about 30% of the participants are willing to continue receiving information from the brand, which forms part of your private domain traffic.

Based on users’ participation, you can learn about their interests, and then customize promotional strategies based on their shopping preferences. Personalization is a huge opportunity for brands.

#Using Pinterest to post content

As a social media platform, Pinterest users have a stronger willingness to shop. On Pinterest, users who mainly search for/purchase products account for as much as 47%, which is much higher than the other 4 major social media platforms (Instagram, ranked second, only accounts for 11%).

This means that the conversion rate of your post from being seen by users to shopping is higher on Pinterest than on other social media platforms.

In addition, Pinterest officially claims that the platform’s monthly search volume exceeds 2 billion times, and 97% of the top 1000 search terms are unbranded. Therefore, by publishing your products and blog content on Pinterest multiple times a week, you may get more traffic than on websites like Facebook.

#Posting new products on Product Hunt

Product Hunt is a website that helps users share and discover new products. Lifestyle brand Startup Drugz used Product Hunt to bring 35,000 visits to its online store.

You can create an account and wait a week to get publishing permission, and then post your products. Please note to use high-quality product photos and add attractive product descriptions.

#Posting on Snapchat

Snapchat has about 190 million daily active users and is a social media platform that can help you connect with your audience – especially when your target audience is young people.

Establish your own audience through strategic planning and guide them to your website to learn more about your brand and products. Similarly, posting on Twitter and Instagram can also help.

#Using YouTube for marketing

You can increase traffic from YouTube by creating YouTube videos, adding links in descriptions, adding comments in videos, or having other YouTubers share your links in their videos.

Make a new video at least once a week to keep long-term updates and attract more traffic to your website.

Of course, if you have a budget, you can contact a YouTuber with a large number of fans to promote your website before you have an audience. This will be effective in the short term, but it is definitely better to try to establish your own channel to reduce customer acquisition costs.

#Join Facebook groups

Facebook groups have recently become particularly popular, and many e-commerce brands are taking advantage of this opportunity to join the booming online groups.

Search for groups related to your niche market, observe, and join the conversation when you have added value. Just like on forums, it is important to avoid excessive promotion and always remember that “relationships come first, traffic comes second.”

#Increase website traffic using LinkedIn

If your brand already has some visibility, you can use LinkedIn to share PR news. For example, if you recently donated to a charity, want to highlight a member of your team, or achieved an important milestone for your business, you can share these on LinkedIn and insert website and product links.

#Add social sharing buttons

Add social sharing buttons to shareable pages such as blog posts and product pages. These social sharing buttons make it easy for users to share your content, thereby providing you with social traffic.

When other users see these posts on the network, they can click to enter your website. For example, the skincare brand Speak has social sharing buttons located below the product description and above customer reviews on its product pages.

#Use email marketing

With email marketing, as long as your customers stay subscribed, you can continue to bring website traffic to your store. As social media websites continue to limit your influence, email marketing is one of the only marketing channels you can fully control.

Building an email marketing list can take a long time, but you can use Email Pirate tool to build your list faster. You can also use Spin-a-Sale to collect email addresses when customers intend to leave your website, or try the Product Notify app to send emails to customers when the price of a product changes.

#Join forum discussions

Forums are digital communities where people can ask questions and discuss any topic, such as Reddit, Quora, and Yahoo Answers.

Remember, forum participation must be organic and non-salesy. Before promoting your business, you need to add value, build relationships, and earn the respect of members. Only then can you add links to your website. In addition, it’s worth exploring some niche forums related to your industry as a way to reach a specific target audience.

Of course, if you and your team have enough energy, you can create your own forum.

02

Starting with SEO

#Increase webpage freshness

Content freshness is an SEO technique that can increase the traffic to your website. Essentially, you need to remove outdated content from your web page and add new sections to keep the content relevant. It’s basically a quick polish of old web page content.

A simple way to keep your product pages fresh is to have a product review app, such as Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, indicating to Google that there is regular activity and new content on the page. You can also keep your product pages fresh by taking the most common customer feedback and turning it into a sentence in the description.

#Add new products or content daily

Because one of Google’s ranking factors is content freshness, it’s a good idea to regularly update your website content if possible, ideally daily. This not only benefits SEO, but also gives users a reason to keep coming back to your website. If they know there’s something new to discover, they’re more likely to visit your website to find out what it is.

#Monitor Your Competitors

Understanding the main sources of traffic for your competitors’ stores can help you prioritize which marketing channels to focus on. You can use the free Alexa tool, enter your competitors’ website, scroll to “Upstream Sites,” and then view the list of websites visited before logging into the competitor’s website.

If you find that Google ranks high, then you need to focus on Google Ads and SEO; if it’s Facebook that ranks high, then you know you need to create Facebook content. Or, if a niche blog is the top source of traffic, then you can focus on studying how to collaborate with that blog.

#Optimize for Long-Tail Keywords

Although your keyword research may include many short keywords, it’s important to pay special attention to opportunities for long-tail keywords.

Generally, these keywords are more specific. Therefore, their search volume is usually lower, and competition is also less. This means that not only is it easier to rank for relevant long-tail keywords, but it’s also easier to guess the searcher’s intent.

When you provide a search experience that matches the searcher’s intent, you’re more likely to provide the content they’re looking for, which will help bring more organic search traffic to your website from the target audience.

#Create Quizzes with Shareable Results

Quizzes are an effective lead generation tool that can be used in your content marketing mix. Not only can you send emails to these users in the future, but you can also gain insights about them through their quiz answers.

When users complete the quiz, they receive shareable results that they can post on social media, and their friends can click on the link and take the quiz themselves. Using this strategy can increase traffic while also expanding your email list. Lingerie brand True & Co placed a small quiz on their website to help users find their size and recommend suitable bra styles.

#Optimize Your Best Traffic Source

Take a look at your traffic analysis and find your best traffic source. To determine the best source, consider: Which sources send the highest traffic? Which sources send traffic with the highest conversion rates? Which sources send the most active traffic? Then determine why these sources are so effective, and continue to use them – this is what we call optimization.

The above is the 2023 free e-commerce traffic acquisition method compiled by ToDaDa for cross-border sellers. We believe that after reading it, you will be able to quickly get started and successfully achieve low-cost traffic acquisition.

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