18 Free Cross-Border E-commerce Traffic Generation Methods Summarized by Foreign Industry Experts! At Least One Method Will Suit You~
Foreign experts summarize 18 free cross-border e-commerce traffic generation methods You'll find a method that suits you
From social media marketing, non-traditional marketing to verified effective marketing techniques, this article will help you comprehensively understand which methods can truly increase store traffic.
These contents come from the sharing of overseas marketing experts, interviews with brand managers, and reports published by research institutions. I believe that cross-border sellers can find suitable methods from them.
#Starting with social media
Free traffic generation method 1 for cross-border e-commerce: start podcasting
51% of Americans have listened to podcasts, and 32% listen to podcasts at least once a month. Podcasts have a huge audience, and using podcasts to promote your website can not only bring traffic and improve brand awareness, but also help cultivate customer relationships-provide customers with a more intimate brand experience through voice media.
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Free traffic generation method 2 for cross-border e-commerce: contribute to blogs
Search for popular blogs in your category or target consumer group. Pay special attention to posts that are highly active, have a large number of fans, and attract a lot of social media attention. Some blogs have submission guidelines for contributed articles, and you can submit them. Usually, contributed content can include links to your website, brand and product introductions, which will attract traffic from the blog to your website.
If you have an independent website, you can invite niche bloggers and complementary brands to post blogs on your website, which will also bring some traffic to your website.
Free traffic generation method 3 for cross-border e-commerce: conduct online interactive activities with prizes
By launching online interactive activities with prizes, users are given a reason to visit your website multiple times. Social elements can also be added to this interaction to achieve traffic fission.
When users participate in your promotional activities, you also have the opportunity to promote your products to them. After the activity ends, about 30% of participants are willing to continue receiving information from the brand, which constitutes part of your private domain traffic.
Based on the users’ participation, you can understand their interests and then customize promotional strategies based on their shopping preferences. Personalization is a huge opportunity for brands.
Free cross-border e-commerce traffic method 4: Use Pinterest to publish content
As a social media platform, Pinterest users have a stronger willingness to shop. On Pinterest, users who primarily search for/purchase products account for as much as 47% of all users, far exceeding the other four major social media platforms (with Instagram, ranking second, accounting for only 11%). In other words, the conversion rate from your posts being seen by users to them making purchases is higher on Pinterest than on other social media platforms.
In addition, Pinterest officially claims that the platform has over 2 billion searches per month, with 97% of the top 1,000 search terms being unbranded. Therefore, by posting your products and blog content on Pinterest multiple times per week, you may be able to get more traffic than on Facebook and other websites.
Free cross-border e-commerce traffic method 5: Publish new products on Product Hunt
Product Hunt is a website that helps users share and discover new products. Lifestyle brand Startup Drugz used Product Hunt to bring 35,000 visits to its online store.
You can create an account, wait a week for publishing rights, and then publish your products. Be sure to use high-quality product photos and add a compelling product description.
Free cross-border e-commerce traffic method 6: Post on Snapchat
Snapchat has about 190 million daily active users and is a social media platform that can help you connect with your audience – especially when your target audience is young people. By strategically building your own audience and guiding them to your website to learn more about your brand and products. Similarly, posting on Twitter and Instagram can also be effective.
Free Cross-Border E-commerce Traffic Generation Method 7: Using YouTube Marketing
You can increase traffic from YouTube by creating YouTube videos, adding links in descriptions, adding annotations in your videos, or having other YouTubers share your links in their videos. Make at least one new video per week and keep it updated regularly to attract more traffic to your website.
Of course, if you have a budget, you can contact YouTubers with a large number of followers to help promote you, which will be effective in the short term, but it is better to try to establish your own channels to reduce customer acquisition costs.
Free Cross-Border E-commerce Traffic Generation Method 8: Join Facebook Groups
Facebook groups have recently become very popular, and many e-commerce brands are taking advantage of this opportunity to join thriving online groups. Search for groups related to your niche market, observe, and join the conversation when you have added value. Like forums, it is important to avoid excessive promotion and always remember that “relationships come first, traffic comes second.”
Free Cross-Border E-commerce Traffic Generation Method 9: Use LinkedIn to Increase Website Traffic
If your brand has gained some notoriety, you can use LinkedIn to share PR news. For example, if you recently made a donation to a charity, want to highlight a member of your team, or achieved an important milestone for your business, you can share this on LinkedIn and insert website and product links.
Free Cross-Border E-commerce Traffic Generation Method 10: Add Social Sharing Buttons
Add social sharing buttons to shareable pages such as blog posts and product pages. These social sharing buttons allow users to easily forward your content, providing you with social traffic. When other users see these posts on the internet, they can click through to your website. Skincare brand Speak has social sharing buttons under its product descriptions and above customer reviews on its product pages.
Free methods for cross-border e-commerce traffic generation 11: Use email marketing
Through email marketing, as long as your customers remain subscribed, you can continue to bring website traffic to your store. As social media sites continue to limit your influence, email marketing is one of the few marketing channels that you can fully control.
Building an email marketing list may take a long time, and you can use Email Pirate tools to build the list. You can also use Spin-a-Sale to collect emails when customers exit, or try product notifications that send emails to customers if product prices change.
Free methods for cross-border e-commerce traffic generation 12: Participate in forum discussions
Forums are digital communities where people can ask questions and discuss any topic, such as Reddit, Quora, and Yahoo Answers.
Remember, forum participation must be organic and non-sales. Before promoting your business, you need to add value, build relationships, and earn the respect of members. Only then can you add links to your website. In addition, it is also worth exploring some niche forums related to your industry, which is a way to reach a specific target audience.
Of course, if you and your team have enough energy, you can also create your own forum.
#Starting with SEO
Free methods for cross-border e-commerce traffic generation 13: Increase webpage “freshness”
Content freshness is an SEO technique that can greatly increase the traffic to your website. Essentially, you need to remove outdated content from web pages and add new sections to keep the content relevant. It’s basically a quick polish of old webpage content.
One simple way to increase content freshness for product pages is to have a product review application, such as http://Product Review Addon. This allows your customers to leave reviews on your product pages to show Google that there is regular activity and new content on that page. You can also keep product pages “fresh” by getting the most common customer feedback and turning it into a sentence in the description.
Free Traffic Generation Method 14 for Cross-Border E-Commerce: Add New Products or Content Every Day
Because one of Google’s ranking factors is the freshness of content, it’s a good idea to regularly update your website content, if possible, once a day. This not only benefits SEO, but it also gives users a reason to keep coming back to your website. If they know there’s something new to discover, they are more likely to visit your website to find out what it is.
Free Traffic Generation Method 15 for Cross-Border E-Commerce: Monitor Your Competitors
Understanding your competitors’ main sources of traffic can help you determine which marketing channels you should prioritize. You can use the free Alexa tool to enter your competitor’s website, scroll down to “Upstream Sites,” and then view the list of sites visited before logging in to your competitor’s website. If you find that Google ranks high, then you need to focus on Google Ads and SEO; if Facebook ranks high, then you know you need to create Facebook content. Or, if a niche blog is the highest source of traffic, you can focus on researching how to collaborate with that blog.
Free Traffic Generation Method 16 for Cross-Border E-Commerce: Optimize for Long-Tail Keywords
Although you may come across many shorter keywords in your keyword research, it’s also important to pay special attention to the opportunities for long-tail keywords. Typically, these keywords are more specific. Therefore, their search volume is usually lower, and the competition is also lower. This means that it is not only easier to rank for relevant long-tail keywords, but it is also easier to guess the intent of the searcher.
When you provide a search experience that matches the searcher’s intent, you are more likely to provide them with the content they are looking for, which will help bring more organic search traffic to your website from your target audience.
Free Cross-border E-commerce Traffic Acquisition Method 17: Creating a Test with Shareable Results Functionality
A test is an effective lead generation tool that can be used in your content marketing mix. Not only can you send emails to these users in the future, but you can also obtain information about them through their test answers.
When users complete the test, they receive shareable results, which they can then post on social media. Their friends can click the link and participate in the test themselves. Using this strategy can increase traffic and expand your email list at the same time. True & Co, a bra brand, placed a small test on their website to help users determine their size and recommend suitable bra styles.
Free Cross-border E-commerce Traffic Acquisition Method 18: Optimizing Your Best Traffic Sources
Take a look at your traffic analysis and identify your best traffic sources. To determine the best sources, consider which sources send the most traffic, which sources send traffic with the highest conversion rate, and which sources send the most active traffic. Then, determine why these sources are so effective and continue to use them, which we call optimization.
The above are the free e-commerce traffic acquisition methods for cross-border sellers in 2023 compiled by TouDaDa’s overseas marketing team. We believe that everyone can quickly get started and successfully achieve low-cost traffic acquisition after reading this. If you have any questions about advertising policies, placement issues, or advertising materials, please feel free to communicate with us~
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