French Q1 e-commerce data released! Sales of fashion, beauty, and electronic products have declined!

French Q1 e-commerce data released Fashion, beauty, and electronic sales declined

According to the latest report released by Fevad, BusinessDialogue has learned that the French e-commerce sales in the first quarter of 2023 reached 39.2 billion euros, a year-on-year increase of 20.2% (+6.5 billion euros). The growth was driven by online services, in fact, the sales of physical goods remained almost flat compared to the same period last year.

In the first quarter of 2023, the sales of online services increased by 36% year-on-year. Among them, the tourism and leisure sector performed the best, with a year-on-year growth of 52%, and this sector has seen growth for six consecutive quarters.

Compared with the same period last year, product sales remained stable, with only a 1% increase in the first quarter. Marc Lolivier, the head of Fevad, said: “The stagnation of product sales growth is due to consumers focusing on food categories rather than non-essential categories. And the e-commerce penetration rate of the food category is relatively low.”

The report pointed out that in the first quarter of 2023, the online transaction volume in France reached 577 million, higher than 529 million in the first quarter of 2022; the average order value reached 68 euros, also higher than 62 euros in the same period last year.

The number of active merchant websites in France continues to grow, but the growth has slowed down. Since the second quarter of 2022, the number of active merchant websites has increased by 5%. As of the end of 2022, France had 207,000 active merchant websites.

The report also pointed out that due to the rise in food prices, French online shoppers’ demand for non-essential categories continued to decline. In the first quarter, sales of furniture and decoration categories only increased slightly by 1%, while sales of fashion (-3%), beauty products (-4%), and electronics (-11%) all declined.

The report also emphasized that in the first three months of this year, the size of the French B2B e-commerce market also grew, increasing by 4.8% compared with last year. Among them, online tourism and leisure services still drove the market growth (+36%).

The author: Nicole/AMZ123

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