Capture the baby boomer wallet high quality images bring better e-commerce experience!

Improve e-commerce experience by using high-quality images to attract baby boomer consumers

BusinessDialogue learned that Nfinite, a leader in next-generation product visualization technology for brands and retailers, has released a new consumer insights report that highlights generational differences among shoppers. The report concludes that the Baby Boomer generation has higher expectations for e-commerce experiences and requires product images that are rich in information and engaging.

The report, titled “Baby Boomers and E-Commerce: Understanding Generational Mindsets,” is the result of a consumer survey of more than 1,000 respondents in the United States. The data found that Baby Boomers (ages 60-77) are less satisfied with product images than others, with only 14% very satisfied, compared to 19% of the overall population. Key findings include:

• If a product does not match the online image, 40% of Baby Boomers are unlikely to shop with the retailer again, compared to 26% of the general population

• 76% of Baby Boomers are unlikely to buy furniture online if it is not available in their desired color

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• 76% of Baby Boomers are more likely to buy furniture if they can see it from multiple angles

• If 64% of Baby Boomers can use their phone camera to see furniture in their space, they are more likely to buy it

• 66% of Baby Boomers are more likely to buy a product if the displayed images match their aesthetic or interests

In addition, Baby Boomers reported more difficulty with product returns than other generations, with 12% reporting it was very difficult to ultimately keep the item, compared to 8% of the general population. None of the Baby Boomers surveyed reported returns were “very easy,” compared to 6% of the general population. As expected, they are less likely to return products (75%) if the item does not match the online image, compared to the general population (83%). This difference is even more pronounced for larger items, with only 28% of Baby Boomers returning big-ticket items due to appearance or size, compared to 45% of the general population.

Although the baby boomer generation may not be likely to return items, data shows that poor visual experience will significantly affect their customer loyalty. In fact, the baby boomer generation is more willing to move their business elsewhere. If the product does not match the online image, 40% of the baby boomer generation are unlikely to shop with the retailer again, compared to 26% of the general population.

BusinessDialogue understands that data shows “the baby boomer generation is an important consumer group for brands and retailers, and their expectations for high-quality online product images cannot be ignored,” said Alexandre de Vigan, founder and CEO of Nfinite. “By prioritizing accurate and engaging product images, companies can build trust with this group and ensure long-term loyalty, ultimately driving sustainable revenue growth.”

Editor ✎Estella/AMZ123

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