Over 90% of Mexicans will pay for digital advertising! The most popular categories revealed!

90%+ of Mexicans pay for digital ads - top categories disclosed

According to a study by the Mexican Internet Association (AIMX) reported by BusinessDialogue, the majority of Mexican consumers (92%) have purchased products from online advertisements. AIMX states that advertising can help retailers attract new audiences and increase interest in their products and services.

The study shows that digital advertising is particularly attractive to Mexicans, especially advertisements related to music, which 40.1% of respondents are attracted to. In addition, AIMX found that movies (39.5%), clothing and footwear (37.9%), interest content (37.2%), and lifestyle (34.8%) are also popular types of ads.

When divided by age group, Generation Z is more inclined towards music consumption (53.8%), while Millennials are more inclined towards clothing and footwear (45%). In contrast, Generation X (41.3%) and the Baby Boomer generation (44%) only prefer content that interests them.

The study found that digital advertising has a significant impact on product purchases, with 72% of respondents stating that advertising is a source of influence on their purchasing decisions, while only 28% are not affected by advertising. In addition, 92% of Mexican consumers have purchased products from online advertisements.

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In addition to studying the favorite types of advertising for Mexican internet users, the report also focuses on monthly online shopping expenses, the most interesting products, and some reasons for not shopping online.

AIMX states that 33.40% of Mexican internet users spend between 50-500 pesos on online shopping each month, 19.60% spend between 501-1000 pesos each month, and 2.30% spend 10,000 pesos or more each month on online shopping.

The top ten products that Mexicans buy online are:

• Clothing/Shoes/Accessories (75.60%).

• Electronics (61%)

• Travel/Tickets (48.60%).

• Home (45.80%)

• Books (40.90%)

• Pharmacy/Health (38.30%)

• Mobile phones and accessories (38.10%)

• Grocery (35.70%)

• Music (33.10%)

• Cosmetics (28.50%)

The study also found that social media is the main place for Mexicans to discover and purchase advertised products, accounting for 86.90%. Next is email (31.70%), online search engines (31.20%), applications (26.20%), news and media websites (25%), video or streaming platforms (18.10%), and music platforms (11.30%).

Although the vast majority of Mexicans have adapted to consuming goods and services through digital channels, data from Asociación de Internet MX shows that 8% still have not purchased products from online ads, mainly due to:

• Preference for physical stores (35%)

• Insecurity (15%)

• Not interested/don’t like it (15%)

• No need for it (15%)

• No money (10%)

• Do not buy anything online (10%)

Author: Nicole/AMZ123

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