Operations Tips | June Cross-Border Marketing Calendar is Released, Starting the Harvest Season of Overseas Orders

June Cross-Border Marketing Calendar Released, Starting Overseas Order Harvest Season

International Children’s Day

June 1st

Image Source: Google

Many countries around the world celebrate Children’s Day on June 1st. Schools hold various celebration activities, parents prepare gifts for their children, and many companies and organizations take the opportunity to launch promotions, such as giving gifts, etc. For cross-border sellers, Children’s Day is undoubtedly a great opportunity for explosive sales, and many categories are suitable for leveraging marketing.

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Product Selection Suggestions

Toys + Stationery: Stationery and toys are relatively conventional and popular choices, such as puzzles, toy cars, dolls, and building blocks, as well as pens, notebooks, skateboards, and children’s books for learning. Sporting Goods: More and more parents pay attention to encouraging their children to exercise, so sporting goods may also have a small sales peak during Children’s Day, such as basketballs, jerseys, skateboards, etc. Electronic Products: Many parents will also buy some higher-priced electronic products for their children during Children’s Day, such as children’s watches, electronic learning devices, electronic pianos, 3D printing pens, etc. Summer Accessories: Children’s Day happens to coincide with the beginning of summer vacation in many different countries, bringing many opportunities for outdoor activities. Swimwear, hats, sandals, and sunglasses are excellent gifts for kids who are ready to enjoy the fun in the sun. Party Decorations: With the increase in celebration activities, the demand for party supplies such as balloons and ribbons will also increase. In addition, items such as masks and children’s creative costumes will also be more popular.

Marketing Suggestions

1. Discounts and Promotions: Launch promotional activities to give parents buying gifts a sense of discount. Shoptop merchants can use marketing tools such as full-reduction activities, limited-time promotions, discount codes, pop-up announcements, and bundled sales to increase exposure and warm up for the festival. 2. Product Descriptions: Focus on marketing themes such as “gifts” and “children” to attract consumers; highlight keywords such as “Children’s Day gifts”, “gifts”, “boy/girl gifts” in product descriptions. 3. Social Media Marketing: Brands can actively participate in the #childrensday hashtag on social media and launch some child-related activities, such as children’s painting competitions. By setting up incentives such as prizes and coupons, they can attract fans to participate and increase brand awareness.

NBA Finals & UEFA Champions League

June 1-18 & June 10

NBA Finals and UEFA Champions League Finals are two important sports events in June, and are a feast for basketball and football fans. Therefore, the target market is the United States and Europe, or sellers related to the sports industry can pay special attention to them.

Product Selection Suggestions

Viewing-related products: 4K Ultra HD TVs, projectors, portable Bluetooth speakers, sports cameras, telescopes, etc. Sporting event atmosphere products: cheering flags, hanging paintings, phone cases, tablet sleeves, ornaments, balloons, colored flags, etc. Sports equipment: basketballs, soccer jerseys, sneakers, etc.

Marketing Suggestions

For small and medium-sized sports brands, social media marketing is the main approach for marketing. They can participate in and make use of popular hashtag topics such as #NBA, #NBAFinals, #uefachampionsleague, #UEFA to create content. In addition, brands can also use the real-time interactive sections of various social media platforms, such as Twitter’s #NBATwitterLive, to publish some easy-to-consume content like match commentary, in order to attract fans’ attention to their brand.

Brazilian Valentine’s Day

June 12th

Dia dos Namorados

Image Source: Google

Western countries generally celebrate Valentine’s Day on February 14th, while Brazil celebrates it on June 12th. This is a popular festival in Brazil, where people usually give flowers, gifts, and cards to their lovers to express their love.

Product Selection Suggestions

Gifts such as greeting cards, jewelry, perfume, clothing, cosmetics, belts, wallets, watches, chocolates, and plush toys.

Marketing Suggestions

Pay attention to adding holiday keywords such as “Valentine’s Day gift,” “love,” and “happiness” in product descriptions. Promote your brand’s activities through social media, for example, buying a product can get a free gift box, greeting card, etc. Shoptop sellers can use free templates to decorate their independent websites in advance and change the website style to a Valentine’s Day theme to create a festive atmosphere.

Father’s Day

June 18th

Father’s Day

Image Source: Google

More than 50 countries and regions around the world celebrate Father’s Day on the third Sunday of June, and most areas celebrate it by giving gifts, having family dinners, or engaging in activities. Like Mother’s Day, product selection and marketing for Father’s Day are also very targeted.

Product Recommendations

Footwear, accessories, 3C electronics, and daily necessities such as shavers are all popular choices for Father’s Day, so many sellers have the opportunity to make a lot of sales on this day. According to the National Retail Federation (NRF) in the United States, the most popular Father’s Day gifts in 2022 include special outings, clothing, gift cards, electronics, personal care items, home and garden tools, tools and appliances, sports and entertainment products, automotive accessories, and greeting cards.

Marketing Suggestions

1. Discounts and Deals Sellers can try “bundling sales + discounts,” such as buying a suit and getting a tie for free; buying a shaver and getting a gift box; buying care products and getting a trial of a new product, etc. 2. Operational Preparation Brands can decorate their independent websites in advance to highlight the festive atmosphere; closely follow holiday hot search terms, such as “Father’s Day gifts,” “custom Father’s Day gifts,” etc. 3. Social Media Marketing Brands with conditions can collaborate with KOLs to promote their flagship products through unboxing videos and other means, and encourage fans to use specific tags (such as #MyDadMyHero) to share their moments with their fathers on social media to increase brand exposure.

618 Promotion

June 18th

618 Shopping Festival

Image source: Google

June 18th is a grand promotion event in the Chinese e-commerce industry. On this day, not only Chinese consumers will go crazy shopping, but over 750,000 overseas Chinese from more than 200 countries, and even overseas consumers, will also take the opportunity to start their shopping spree. Therefore, this day is also an opportunity that sellers cannot afford to miss.

Product Recommendations

Whether it’s clothing, beauty products, 3C electronics, fast-moving consumer goods, or large home furnishings, they are all suitable for the 618 promotion. The 2021 Tmall 618 overseas transaction record shows that a Canadian bought a security guard booth, a Malaysian bought a “Lao Tou Le” car, an Australian bought a bicycle puncture repair patch, and a British person bought a referee whistle… There is nothing that consumers abroad are afraid to buy, so sellers in any field can prepare adequately for 618.

Marketing Suggestions

1. Limited-time discounts The theme of the shopping festival is discounts, so sellers can use a variety of promotion methods, including coupons, discount coupons, member exclusive coupons, gifts, special price combinations, and discounts on slow-moving SKUs. 2. Seize timing For example, from May 26th to May 31st, you can start preheating and issue coupons and pre-sales in advance. Three days before June 18th, you can continue to launch the second round of preheating to attract consumers’ attention for purchase. In addition, the time nodes of different e-commerce platforms’ activities are not exactly the same, and merchants need to pay attention to controlling the time.

Dragon Boat Festival

June 22nd

Image source: Google

The Dragon Boat Festival is one of the four traditional Chinese festivals, and overseas Chinese around the world will also hold various celebrations on this day. As the saying goes, “every festival is a promotion,” relevant sellers can also launch promotional activities during the Dragon Boat Festival.

Product Recommendations

Traditional decorations such as sachets and colorful threads; Artemisia-related products; Food gift boxes such as zongzi, tea, and health products; Cultural handicrafts such as dragon boat ornaments, wood carvings, and ceramics.

Marketing Suggestions

Brands can send greetings and blessings to their fans via social media, create a festive atmosphere, and bring the brand closer to consumers.

Eid al-Adha

June 28-30

Eid al-Adha

Image Source: Google

Eid al-Adha is one of the major festivals in Islam, also known as the Feast of Sacrifice. Usually, it is a time for relatives and friends to get together, share food, and give Eid al-Adha gifts to children.

Selection Suggestions

Muslim-related items such as prayer mats, prayer beads, holy books, incense, lamps, candles, etc.; traditional handicrafts such as embroidery, textiles, ceramics, wood carvings, etc.; clothing and accessories such as silk scarves, watches, jewelry, clothing, shoes, etc.

Marketing Suggestions

Brands should be mindful of respecting Muslim customs and traditions when marketing, and can also post holiday greetings, promotions, and other information on their social media accounts.

These are the popular marketing points for June. We hope that sellers can have continuous sales this month, become “money-making machines,” and have a great harvest in their overseas markets!

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