May’s explosive trend for hot sales, and 376,000 vehicles exported by automobile companies in April

May's hot sales trend and April's 376,000 vehicle exports by auto companies

Information Overview

1. Google’s new language model PaLM 2 challenges GPT-4, making all products AI-driven. 2. Meta tests new reward model for Reels creators, paying based on short video views. 3. Top 30 Chinese game companies and apps earned revenue from overseas in April. 4. In April, the top downloaded overseas games and apps were mainly light puzzle, casual, and simulation applications. 5. TikTok Shop announces the popular trends for May. 6. Shopify’s Search & Discovery app has been upgraded to optimize product recommendations and search accuracy. 7. In April, the export volume of automobiles from Chinese companies reached 376,000, a month-on-month increase of 3.3% and a year-on-year increase of 1.7 times. 8. Native advertising capabilities for video numbers have been launched: supporting short video promotion in live broadcasts.

Media Trend Watch

▣ Google’s new language model PaLM 2 challenges GPT-4, making all products AI-driven

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The PaLM 2 model offers four versions of different scales, from small to large, including “Gecko,” “Otter,” “Bison,” and “Unicorn,” making it easier to deploy for various use cases. The lightweight Gecko model can run on mobile devices and is very fast, even without an internet connection.

Google has also introduced two large models for professional fields. Among them, Med-PaLM 2 can answer various medical questions and is the first large language model to reach an expert level in the US medical licensing examination. Another professional large model is Sec-PaLM 2, which uses artificial intelligence to help analyze and explain the behavior of potential malicious scripts and detect which scripts actually pose a threat to individuals and organizations in a very short time.

▣ Meta tests new reward model for Reels creators, paying based on short video views

Meta announced that it is testing a new reward model for Reels short video creators, paying them based on their Reels views rather than ad revenue, and announced that it will expand the Reels ad revenue program on Facebook to cover more creators. Additionally, Meta will begin testing ads on Instagram Reels among a small group of creators and advertisers in some specific markets, adopting a similar reward model.

Meta said that this move will help creators focus on content creation, and allow advertisers to have more ad inventory, reach more consumers, and users can watch more short video-related ads for a more stable viewing experience.

Entertainment Highlights

▣ Top 30 Chinese game companies and apps ranked by overseas revenue in April

The ranking list of Chinese game companies and apps ranked by overseas revenue in April 2023 has been released. The top five companies on the revenue list are miHoYo, Tencent, Lilith, 37 Interactive Entertainment, and DianDian Interactive.

The company with the strongest upward momentum on this month’s list is Yuanlong Games. Compared with last month, Yuanlong Games has risen an astonishing 117 places in the ranking, and the game Tales of Grimm is a type of idle RPG. miHoYo rose two places and took the top spot on this month’s list. Its popular product Honkai: Star Rail is a team battle (role-playing game) newly released in April.

The two most noteworthy games this month are Call of Dragons and Dislyte, both under Lilith. Call of Dragons is a 4X marching battle (strategy) product, ranked 10th in revenue this month, up 76 places from last month. Dislyte is a team battle product, and its revenue ranking has risen 61 places this month, to 14th on the ranking list.

▣ April Overseas Game Download Edition | Most of the apps on the list are mild puzzle, casual, and simulation games

According to data from Dodo, in April, the metaverse game platform “Roblox” topped the list of overseas game app downloads, with more than 24.24 million downloads in April.

The mutated Russian block casual game “Block Blast Adventure Master” of Hungry had a month-on-month increase of about 4.9% in April, ranking third with over 16.45 million downloads. Based on the classic game Tetris, the game created a higher degree of freedom and a mutated version of Tetris, capturing the classic game player group with a wide audience.

The simulation racing game “Race Master 3D” had a month-on-month increase of more than 35.6% in April, and the download volume of the sequel to the classic parkour game “Temple Run 2” has continued to rise since the beginning of the year, with more than 12.2 million downloads in April, increasing by more than 56.9% month-on-month. Overall, most of the apps on the overseas game app download list are mild puzzle, casual, and simulation games.

E-commerce Hot Search List

▣ TikTok Shop announces the popular trend of May for hot summer sales

According to the hot summer sales trend of TikTok Shop, categories with female and gift attributes have become the market hotspots. At the same time, in the summer season, overseas consumers have also stepped out of their homes and embarked on various outdoor activities, such as hiking, camping, outdoor music festivals, and island leisure.

The main market analysis is as follows:

UK market: Users have a high demand for digital accessories, such as high-quality wireless chargers, Bluetooth headsets, etc. Fashionable and comfortable clothing is also popular, and children’s favorite household goods and exquisite crystal ornaments meet users’ diversified demands; Singapore market: The popularity of cool clothing and outdoor products has significantly increased, and high-cost-effective children’s products are selling well. Wireless portable devices are more popular among users, and fashionable jewelry decoration is an indispensable item in women’s jewelry boxes. Thailand market: Sports clothing and sun protection products have become popular items in the Thai market. In addition, cost-effective beauty products and digital accessories such as headphones are popular. Vietnam market: Women’s clothing and home furnishings have become popular items, and cross-border merchants can provide more stylish and practical products according to the trend.

▣ Shopify Search & Discovery app has been upgraded to optimize product recommendations and search accuracy

The Shopify Search & Discovery app has recently launched new features to make it easier for businesses with large product catalogs to view and edit all their search boosts and product recommendations, thereby improving the search accuracy and recommendation effectiveness of their store.

With the upgrade, merchants can view the complete product catalog in the index table and use the new “Boost” or “Customize” tabs to mark custom search boosts or product recommendations; use the search, filter, and sort functions in the index table to narrow down the products to be edited; select multiple products in the index table and use the batch editing tool to manage product recommendations and implement search boosts.

Domestic Intelligence Station

▣ In April, car companies exported 376,000 vehicles, an increase of 3.3% MoM and 1.7 times YoY

According to data from the China Association of Automobile Manufacturers, in April, car companies exported 376,000 vehicles, an increase of 3.3% MoM and 1.7 times YoY. By vehicle type, 316,000 passenger cars were exported this month, up 3.7% MoM and 2.2 times YoY, 60,000 commercial vehicles were exported, up 1.2% MoM and 41.6% YoY. 100,000 new energy vehicles were exported, up 28.6% MoM and 8.4 times YoY.

From January to April, car companies exported 1.37 million vehicles, an increase of 89.2% YoY. By vehicle type, passenger car exports were 1.142 million, an increase of 1.1 times YoY; commercial vehicle exports were 228,000, an increase of 31.5% YoY. New energy vehicle exports were 348,000, an increase of 1.7 times YoY.

▣ Video native advertising capabilities have been upgraded: supporting short video promotion of live broadcasts

To help businesses improve their conversion rates for WeChat video live streaming, WeChat advertising further enriches the native advertising capabilities of WeChat video accounts and supports short video promotion of WeChat video live streaming rooms.

Advertisers can place short video materials with a live streaming entrance displayed on the video. Users can enter the live streaming room by clicking on it. The overall process is consistent with the short video display mode with live broadcast status in the existing recommendation flow, and the native presentation brings a better user experience. Advertisers can use the outer layer short video to display product selling points, usage scenarios, discount information, etc., stimulate user interest, guide users to place orders in the live streaming room, and effectively improve ad click-through rates and conversion rates.

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