Middle East Cross-border Product Selection Guide Which Products Have Golden Potential?

Middle East Product Selection Guide Golden Potential?

The Middle East region is showing increasingly strong performance in the global market and is rapidly developing into a highly potential e-commerce market. The unique culture, religious background, and consumption habits make the Middle East market full of challenges and opportunities. Today, we will conduct in-depth analysis of some high-potential products in the Middle East market to understand the consumption trends and market opportunities in the region, and provide some inspiration for cross-border sellers in terms of product selection.


The perfume market in the Middle East region is expected to exceed 4.4 billion US dollars in 2027. Perfume plays an important role in Islamic culture, and Muslims use perfume to create a religious atmosphere for prayer, festivals, and daily social occasions.

At the same time, perfume is also an important part of social etiquette in the Middle East, representing wealth, status, and taste. Consumers in the Middle East love to buy perfumes, deodorant rollers, and deodorant creams, regardless of gender.

The most popular types of perfumes include oriental fragrances such as agarwood, musk, and amber, Arabian Oud, and Halal certified perfumes.

Baby products

The birth rate in the Middle East region has always remained at a high level, with an average household size of more than 3 people in the Gulf region, coupled with a young population structure, so the demand for maternal and child products in the region is very high.

Due to the strong family concept in the Middle East, toys and maternal and child products will be purchased in multiple sets. It should be noted that buyers of baby products are very concerned about the ingredients and manufacturing process of the products, and also need to comply with relevant product certification requirements. Among them, baby clothing has huge market potential in the Middle East region.

A successful domestic maternal and child brand that has expanded to the Middle East, like Hibobi, is an independent website that has received good feedback in the Middle East region within just 3 years. In 2022, it opened its own brand chain store in Saudi Arabia. The target audience of this brand is children under 14 years old, mainly focusing on “fashion” and “cost-effectiveness” as the main selling points of their products.

According to reports, the independent website has now reached an annual revenue of 50 million US dollars.

Furniture and Home Decor

90% of home furnishing products in the Middle East market depend on imports, and the number of foreign workers has increased dramatically, leading to a high demand for home furnishing products.

In this region, purchasing high-quality, durable, and environmentally-friendly home furnishing products is the main consumption trend. At the same time, due to the generally larger household size, the demand for home goods and large furniture is also relatively high. People also tend to prefer home furnishing products with Middle Eastern cultural elements, which provides huge opportunities for brands.

Fashion and Clothing

The Middle East is an important market for global fashion consumption. Its wealthy consumer groups and unique clothing demands provide huge business opportunities for fashion brands. Due to religious reasons, Islamic clothing has a huge demand in the Middle Eastern market.

According to a survey by the Chalhoub Group, a professional luxury goods agency in the Middle East, women in Gulf countries spend an average of 2400 US dollars per person per month on beauty products, fashionable clothing, and gifts. About 78% of respondents stated that “following the latest fashion trends” is crucial to them.

As we all know, bright colors and Arabic patterns are popular in the Middle East. Gold is considered valuable in the region, and traditional women’s clothing often includes gold beads or gold stripes as decorations. Therefore, accessories, bags, and clothing with gold elements are more popular in the Middle East.

It is worth mentioning that wigs are a very popular commodity in the Middle East. According to a survey report, the wig market in the Middle East and North Africa will exceed 700 million US dollars by 2028. This is mainly because of the severe shortage of water resources in the region. Local water for daily use is usually desalinated seawater. In addition, the climate is dry and hot, which causes many locals to have hair loss problems.

Electronic Products and Smart Devices

It is predicted that by 2023, the electronics market in the Middle East will reach 34.4 billion US dollars. Middle Eastern consumers, especially young people, are very enthusiastic about the latest technology products and smart devices.

For example, smartphones, laptops, tablets, smart wearables, and home automation devices, such as home cameras.

Why is there such a high demand for home cameras? This is mainly because the locals in the Middle East, due to generous government subsidies, usually have their own villa in a general country that directly allocates land for housing. They often have large families (4-5 children) and value their quality of life and privacy. Therefore, there is a great demand for various home cameras.

For example, eufy cameras under the Anker brand have achieved good results in the Middle East.

The above is a deep analysis of some high-potential products in the Middle Eastern market. For enterprises and brands that hope to enter or have already entered the Middle Eastern market, understanding these trends and market opportunities will help them develop more accurate and effective marketing strategies.

Like what you're reading? Subscribe to our top stories.

We will continue to update BusinessDialogue; if you have any questions or suggestions, please contact us!


Was this article helpful?

93 out of 132 found this helpful

Discover more