Product Selection (Part 12) – Core Indicators for Product Selection (2)

Product Selection (Pt 12) - Core Indicators for Product Selection (2)

Today, I’m sharing the twelfth article on product selection, with the core indicators being:

1. Products that are easy to package, transport, and provide after-sales service for

2. Seasonal products

3. Products with liquids

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1. Products that are easy to package, transport, and provide after-sales service for

Firstly, I want to share with you that it is best to choose products that are easy to package, not easily broken, and do not spoil.

It is more comfortable to make these products, because there will be no problems with the products. If we make glass products, such as this mirror:

During the transportation of the product: from the factory to the logistics warehouse, then to the Amazon warehouse, and finally to the customer’s hands, there are too many steps. If the packaging is not done well, it may cause our product to break. Therefore, it is recommended that you try to make products that require less after-sales service. If the product itself is of high quality and reliability, the demand for after-sales service will be correspondingly reduced. This means that businesses can reduce costs by choosing products without after-sales service and offer more competitive prices.

It should be noted that choosing products without after-sales service does not necessarily mean that the quality and reliability of the product are poor, nor does it necessarily mean that the business does not pay attention to the after-sales needs of consumers. When purchasing products, consumers should consider the quality, reliability, after-sales service, and other factors of the product comprehensively to choose the most suitable product for themselves. At the same time, when purchasing products, consumers can also choose to purchase insurance or extended warranty services to make up for the lack of after-sales service.

2. Seasonal products

It is not that we do not recommend making seasonal products, but rather that we suggest planning to make them, because seasonal products have advantages and disadvantages.

Pros:

1. High profit: Seasonal products often see a price increase during the peak season, which can bring higher profits for sellers. Therefore, for some seasonal products, if sellers can grasp the sales timing well, they can obtain higher profits.

2. Market demand: Seasonal products usually have a clear sales peak season, which also means that the market demand for the product will concentrate and explode for a period of time. This gives sellers a good sales opportunity to market and promote the product during this time.

As we can see from the above chart, the sales volume of seasonal products will experience explosive growth, several tens or hundreds of times, when the season arrives. However, after the season is over, the search volume will drop sharply.

Cons:

1. Seasonal limitation: Seasonal products only have sales demand during specific times, so sellers may face inventory backlog during non-peak seasons. This may increase the seller’s inventory costs and reduce their profits.

2. Intense competition: Since the sales period for seasonal products is limited, the competition in the market during peak season can be extremely intense. This may require sellers to spend more time and effort competing with their competitors, thereby increasing sales costs.

3. High risk: Due to the limited sales time for seasonal products, if a seller’s product does not receive sufficient sales during the peak season, the seller may face risks such as inventory backlog and losses. Therefore, sellers need to conduct sufficient market analysis and sales planning before deciding to sell seasonal products in order to reduce risks and improve sales efficiency.

Overall, selling seasonal products on Amazon has certain profits and market demand, but there are also some risks and competitive pressures. Sellers need to fully consider their own actual situation and market environment, make sales plans and inventory management, in order to maximize profits and reduce risks.

3: Products with liquid

We do not recommend selling products with liquid. Firstly, the transportation and product review process for liquid products are both complicated. Even if we can solve these problems, products with liquid are like eyeliner and mascara:

They contain liquid and come into direct contact with human skin. When researching competitors, we found that many people reported allergies to the product, resulting in itchy and pimply skin. This is not good for our overall sales, and the more we sell, the more returns we receive.

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