BusinessDialogue member’s daily shop | May 4th week case summary [home kitchen]

Summary of BusinessDialogue members' weekly cases from May 4th focusing on home kitchen

BusinessDialogue members can enjoy a weekly collection of one store per day.

This week’s collection is about 【home and kitchen】 stores.

Store 1: A boutique store that has been online for 4 years, specializing in home and kitchen products, with an estimated daily average of about 355 orders and monthly sales of about $150,000.

Store 2: A local store that has been online for 3 years, specializing in home and kitchen products, with an estimated daily average of about 410 orders and monthly sales of about $160,000.

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Store 3: A brand store that has been online for 4 years, specializing in furniture and kitchen products, with an estimated daily average of 140 orders and monthly sales of about $130,000.

Store 4: A small seller that has been online for 3 years, specializing in home and kitchen products, with an estimated daily average of about 1,508 orders and monthly sales of about $480,000.

Store 5: A seasonal best-selling store that has been online for 4 years, specializing in home and kitchen products, with an estimated daily average of 133 orders and monthly sales of about $200,000.

We discussed the following issues and found some relevant reference ideas:

1. For the home and kitchen category, how can small business stores persist in doing brand marketing and compete with big sellers to enter the top 50 in BSR?

2. In a market with many big sellers, how can white hat sellers refine their target audience and lock in usage scenarios to achieve an average of 410 daily orders?

3. For the kitchen storage market, how can stores differentiate themselves in terms of space utilization and practicality to achieve a high score of 4.8?

4. In a market with homogeneous competition, how can brand stores quickly obtain good customer reviews with affordable prices and high-quality products?

5. For the baking set market, how can seasonal best-selling stores achieve a high exposure rate of up to 70% in natural searches to achieve a booming sales season?

If you want to learn more about Amazon store analysis cases, welcome to join the BusinessDialogue membership.

We will select one Amazon store daily and analyze it from multiple dimensions, such as product data, marketing strategies, category advantages and disadvantages, etc. We will deeply analyze and integrate excellent operating policies, develop operating ideas, and help business development.

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