The Importance of Scheduled Email Sending How to Seize Your Customer’s Golden Time
The importance of scheduled email sending and how to capture your customer's prime time
Compared to domestic users, overseas users tend to use email more widely in both work and daily life. When we prepare for foreign trade marketing, we need to understand that different countries have different living and working schedules. Knowing how to send emails at the right time is a concern for every marketer. How can we avoid causing trouble for customers while bringing high-performance marketing to the company?
Benchmark Email and the marketing tool website CoSchedule have researched email sending data for 2022 and today we will share with you the importance of scheduling emails in 2023, so that your marketing emails can achieve high performance at the right time!
The best time to send weekly emails
Putting aside work, let’s think about when we would be interested in sitting down to check our emails. According to surveys, the psychological curve of office workers throughout the week is very interesting:
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Monday: The busiest time;
Tuesday: Getting into the habit of work rhythm;
Wednesday: The middle of the week, neither too busy nor too slow;
Thursday: Looking forward to the weekend, starting to anticipate time off;
Friday: Only thinking about the weekend, not interested in work;
Saturday-Sunday: Off work, please do not disturb.
Referring to the above data, when conducting email marketing, we should pay more attention to the curve of customer psychology. When people are in a relaxed and happy mood, even spam emails can be opened and browsed with interest. According to CoSchedule’s research on open rate data, the best time to send weekly emails is on Thursday, Tuesday, and Wednesday.
If your email marketing plan is based on a weekly schedule, Thursday is a good choice. If you want to test the open rate of other times, you can also include Tuesdays or Wednesdays, which have high open rates, in your schedule. You might get unexpected results!
Tips: Other research results online have mentioned the high open and click rates on Saturdays and Sundays. However, because these two days rank last in terms of the best sending time, they are actually the days with the least amount of emails being sent. Therefore, even though the overall open rate may be higher, the actual number of emails being opened is much lower.
Partial research data chart
Mailerlite’s data shows that the highest open rate is on Wednesdays.
Mailjet’s data shows that the highest open rate is on Tuesdays and Thursdays.
Best sending time for daily emails
From the above data, it can be seen that the best sending time is on Thursdays, but what about the specific time? If you start sending emails from 8 o’clock in the morning until midnight, your emails will definitely be blacklisted! It is not difficult to know the best sending time, you can still analyze it according to the daily psychological curve of office workers:
8:00: Commute time, there is a high probability of checking emails;
9:00: Arrive at the workstation and start planning today’s work progress;
10:00: Finish work and have time to sit down and check your email;
13:00: Lunch break time, high probability of checking emails after eating;
15:00: Afternoon tea time, leave the seat and chat with colleagues;
17:00: End of work time, continue to work on unfinished tasks for the day;
19:00: Dinner and social life time;
21:00: Overtime or exercise time, do not want to check emails.
23:00: Bedtime, do not disturb.
Everyone knows that the first hour after sending an email is the golden time to open emails. After that, the open rate gradually decreases until 24 hours later when the open rate is almost zero. According to the data accumulated by Coschedule, the best times to send emails are 10:00, 9:00, 8:00, 13:00, and 15:00.
Sending emails to the right people at the right time can make your marketing efforts twice as effective! However, it is important to note that different industries have different optimal send times. You can add all of the above times to your marketing plan except for the top time at 10:00. To find the best send time for your specific industry, the process is all about trial and error and recording the results to determine your own optimal send time!
Tips: Remember to send emails to international clients based on their time zone. Using the Benchmark Email platform not only provides time zone selection and send time settings, but also generates analysis reports after successful email delivery to help you master firsthand email performance data.
Partial research data charts:
Omnisend’s data shows the highest open rates are at 8 a.m., 1 p.m., and 4 p.m.
Mailerlite’s data shows that the best time to send emails is at 10 a.m.
Email send time checklist test
Based on the above data, you can better understand the best times to send emails to your customers. Therefore, please add the following list of best send times to your marketing plan and use the list to help you test and find the most suitable time to send your email marketing.
Tips: You are not the only one who sends emails at this time. If you want to be ahead of the game, we suggest you send your emails a few minutes after the designated time. This way, your email will be at the top of your client’s inbox.
If you want to determine the best day to send emails for optimal results, it depends on your actual marketing plan. The shared data is only for reference purposes. You should still base your best sending time data on your marketing theme, industry, audience, and other factors, and then evaluate the results with detailed data and continuously adjust your email marketing strategy to get higher performance!
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