Online shopping has become the norm for British consumers! What will the British people love to buy online the most in 2022?

What will British consumers buy the most online in 2022?

Recently, PayPal released its 2022 E-commerce Index Report, surveying consumers from Belgium, France, Germany, Greece, Italy, the Netherlands, Poland, Spain, Sweden, the United Kingdom, and Israel, with age groups including Gen Z (18-25 years old), Gen Y (26-41 years old), Gen X (42-57 years old), and Baby Boomers (58-75 years old).

The report covers data on consumer online shopping categories, frequency, and devices used. Today, we will be focusing on the data from the UK market for your reference!

1. 72% of people in the UK shop online every week

The report indicates that among the surveyed countries and regions, 97% of consumers have shopped online, with two out of every three people (65%) shopping online weekly or more frequently, with an average of 4 online purchases per person.

Image source: PayPal

Data shows that UK consumers are highly engaged in online shopping, with 72% of people in the UK shopping online at least once a week.

2. UK consumers prefer to shop online for food and beverages

The top categories for European consumers are:

Clothing and accessories: 57%

Online bill payments: 54%

Food and beverages: 42%

Grocery store items: 38%

Health and beauty: 36%

Image source: PayPal

The report indicates that European consumers spend an average of over 342 euros per person per month on online shopping, with the UK (with an average expenditure of 420 euros) having a higher proportion of online purchases for food (57%) and food and beverages (55%) than other countries.

3. 81% of UK consumers choose to shop online using mobile devices

When shopping online, British consumers tend to use mobile devices (81%) over computers (50%).

Source: PayPal screenshot

Furthermore, 47% of British consumers shop cross-border, with the main markets being the United States, China, and Germany, accounting for 28%, 26%, and 8% respectively.

4. Tax reform is rapidly increasing the complexity of the UK market

Due to new tax regulations, new regulations, services, import taxes, and customs clearance policies will be implemented for online sales and shipping in the UK. Before Brexit, e-commerce delivery in the UK was relatively simple and effective, and consumers didn’t have to worry about being charged additional fees.

The arrival of the new tax law has increased the complexity of the e-commerce market, but the value-added tax (VAT) rate for imports has dropped significantly from 20% to 5%, and some goods even do not require import VAT.

However, 41% of British consumers are still concerned about transportation costs, and 37% are concerned about tax, fees, and tariff issues.

Facing the UK market under the new tax regulations, cross-border e-commerce sellers need to price reasonably and maintain price transparency.

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