110 Amazon stores have been frozen! Another keyword has been sued for infringement, and it cannot appear on the listing!

110 Amazon stores frozen and keyword sued for infringement

The powerful impact of keyword prosecution for infringement is well known. HULA HOOP froze 650 stores in its first case, Gravity Hook sued 466 stores, and Hygiene Hand defeated 869 stores…

Recently, another keyword prosecution for infringement occurred. Although the number of stores frozen by the prosecution is not as many as the above-mentioned brands, 110 stores have been frozen and all of them are Amazon stores. Amazon sellers should be extra careful~

Plaintiff brand: Rubik’s Cube

What is the English word for a magic cube? Rubik’s Cube is certainly one of the answers and can even be considered the most common English expression. The magic cube is a mechanical puzzle toy invented by Hungarian architecture professor and sculptor Rubik Ernő in 1974. Its original name was Magic Cube, and in 1980, Ideal Toys changed its name to Rubik’s Cube and launched it globally, creating millions of amazing sales.

• Amazon will stop its app store service and officially close it on July 17th
• What is the difference between Amazon pageviews and visitors?
• How to effectively analyze Amazon advertising placement?

It is precisely because Rubik’s Cube means a magic cube that many people may think it is a common vocabulary. But in fact, it was registered as a trademark as early as 1983.

The plaintiff, Spin Master Ltd., initiated this case for trademark infringement, represented by GBC Law Firm, under case number 23-cv-1501. The case was initiated as early as March 10th, and the TRO injunction was approved on May 10th.

In addition to the Rubik’s Cube text trademark, the graphic trademark registered by the plaintiff is also the focus of this rights protection. Sellers should also avoid it:

Except for Rubik’s Cube, the brands that have recently prosecuted infringement are not easy to deal with, such as popular IPs, novel toys, well-known bands… It is easy to step on a minefield. I’m afraid that many sellers will face the crisis of prosecution and freezing, so everyone must check themselves promptly and respond in a timely manner.

①Naruto

Naruto is the representative work of Japanese cartoonist Masashi Kishimoto and one of the best-selling comics of TV Tokyo Corporation.

The brand holder TV Tokyo Corporation sued for infringement on May 12th, represented by the HSP law firm, with case number 23-cv-2982, mainly accusing trademark infringement.

The textual trademark Naruto is registered in multiple categories, including 9, 16, 25, 28, and 41.

Popular IPs always have many peripheral products for sale, and Naruto is no exception. Searching for keywords on Amazon, we found more than 20,000 related listings. Unauthorized use of the Naruto trademark on listings will face infringement risks.

In addition to trademark infringement, attention should also be paid to the potential copyright infringement risks of Naruto. Related character images, pictures, etc. cannot be used without authorization, otherwise there is also a risk of infringement even if the Naruto trademark is not used.

②AnnoyingPCB

AnnoyingPCB buzzer is a novel toy for pranks. It can be easily hidden and then randomly emits screaming, beeping and other sounds at intervals to achieve the effect of fooling people.

The brand holder ProtoSands LLC sued for infringement on May 2nd, represented by the David law firm, with case number 23-cv-2738, mainly accusing trademark infringement and copyright infringement.

AnnoyingPCB is a registered trademark.

The copyrighted works involved in the case have not been made public, but from the copyright registration information retrieved from the official website of the US Copyright Office, the official product images, videos, etc. are protected by copyright and should not be used. For more information, please refer to the brand’s website:

zllp.myyrssk:=scpo/_okgy

③Sabaton

The Sabaton band was founded in 1999 and is a five-member metal band from Falun, Sweden. The content of the band’s songs revolves around classic battles and heroic figures in military history.

The brand owner STUFFED BEAVER LTD filed a lawsuit for infringement on May 11th, represented by the law firm SRIPLAW, with case number 23-cv-21774. Although this is not the first case, they still sued and froze 137 stores.

The main lawsuit is for trademark infringement, and both the band name and its graphic trademark cannot be used:

In addition to the above-mentioned brand, other brands that have recently been involved in infringement cases include Ironman triathlon, B.Duck and others. The infringement issues are also concentrated on trademark and copyright infringement. If you sell related products, be sure to avoid using other people’s trademarks and copyrighted works in your listings.

What should you do if you are accidentally sued? After receiving the platform notification, you can immediately entrust a lawyer to analyze and handle it, which can be resolved quickly within 1-3 months. If you need professional infringement settlement/litigation services, or want to know if your own products infringe, please feel free to leave a message for consultation~

We will continue to update BusinessDialogue; if you have any questions or suggestions, please contact us!