Amazon’s Australian website traffic is surging, with sales expected to exceed $55 billion by 2023

Amazon Australia's website traffic is increasing and sales are predicted to surpass $55 billion by 2023

BusinessDialogue has learned that Jarden, an Australian investment and consulting group, expects Amazon’s sales in Australia to reach a milestone of $5.5 billion in the next fiscal year, just seven years after the e-commerce giant launched in the country.

Ben Gilbert, head of Jarden, said that as the cost of living continues to rise, Australian consumers are becoming increasingly interested in low-priced products offered by platforms such as Amazon.

A spokesman said that the high subscription rate of Prime membership may further boost Amazon’s revenue in Australia. In addition, the report said that Amazon has become an “important partner” of local retailers.

It is worth noting that Amazon’s performance in the Australian market has been very impressive. Last month, the e-commerce giant announced that it would hire 1,000 seasonal logistics and delivery workers to cope with the upcoming mid-year promotion. Amazon also plans to complete the construction of its Perth distribution center before the 2023 holiday shopping season.

Amazon grows where other retailers struggle

Retail expert and non-executive director of Zip, John Batistich, said that Amazon is one of the most successful companies in the entire retail industry. Amazon is growing in areas where other e-commerce platforms are struggling, and it has overcome early difficulties to become an important channel for some exporters.

John Batistich said that currently, most e-commerce companies are struggling to resist the pressure of slowing online consumer spending. This has led to a decline in revenue for most companies, but Amazon continues to grow.

“In addition to offering low-priced products, Amazon’s speed and convenience in delivery and returns have helped it successfully beat other retailers. As costs rise, other retailers have repeatedly raised product prices, and courier companies have also raised shipping fees,” John Batistich added.

Many Australian companies choose to sell on Amazon

Amazon Australia said that currently, about 14,000 local businesses are selling on its platform, including Quilton, a toilet paper manufacturer, Mermade Hair, a hair styling brand, and Step One, an underwear brand.

John Batistich said that currently, e-commerce consumers in Australia can generally be divided into two types: “considerers” and “preferers”. “Considerers” refer to those who consider purchasing alternative products and seek low-priced products on marketplaces like Amazon. “Preferers” refer to shoppers with specific tastes and brand loyalty, who are less likely to prioritize price and convenience.

BusinessDialogue learned that “considerers” tend to prefer purchasing home, leisure, outdoor goods, and groceries. “Preferers” are more inclined to purchase luxury and high-end goods.

Editor ✎ Nicole/AMZ123

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