Amazon Brand Advertising Complete Guide Creation, Performance Evaluation, Strategies, and Common Questions

Amazon Brand Advertising Guide Creation, Evaluation, Strategies, FAQ

Chapter 1: Brand Promotion Explanation

Below is an introduction to how brand promotion works and why it can help you build your brand on Amazon.

Who can use brand promotion?

Brand promotion is available to professional sellers, book suppliers, other suppliers, and advertising agencies who have completed Amazon brand registration. Features of brand promotion Brand promotion is a customizable advertisement that displays your brand logo, custom title, and multiple items. These ads will be displayed prominently within shopping search results and on product detail pages, helping to increase your brand exposure among customers who are looking to purchase similar products.

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The following are the main features of brand promotion advertisements:

Brand promotion ad space:

How can brand promotion help you expand your business?

You can use brand promotion to help customers discover your brand while browsing Amazon’s products and think of your brand first when they need it, so they will return to Amazon to purchase your brand’s products in the future.

Did you know? 73% of customers who highly trust a brand have tried new products or services from that brand.

Chapter 2: Brand Promotion Creative Materials

Brand Promotion Creative Material Elements

Now that we have learned about the main features of brand promotion, we will introduce a variety of rich creative materials for you to use. Brand promotion provides a variety of customizable ad formats. This means that you can create ads that best showcase your brand and control how you tell your brand story on Amazon. Product set ad format When selecting a product set, you can promote multiple items through the selected landing page or lifestyle images. You can attract customers browsing on Amazon with ads that have rich custom images and tell them your brand story. Custom images can be images that showcase your brand or images of products in use or displaying the environment in which the products are used, which can help increase customer engagement. Note: If your brand promotion product set advertisement promotes one or fewer items, you need to add custom images to the creative materials of the advertising campaign. Did you know? From September 2020 to February 2021, the click-through rate of mobile device brand promotion ads using custom images was 2.2 times higher on average than ads that only used brand logos and titles and did not include products.* After selecting the product set, the system will ask you to select a landing page and at least one item to display in the creative materials. Your landing page options include a brand flagship store, a simple landing page, or a custom landing page. In these creative materials, Amazon helps promote your promotional items by automatically displaying a new call-to-action (CTA) with promotional information.

When you choose a product landing page, the page will also link to your brand flagship store (if eligible). The page will also feature lifestyle images from the advertisement, providing an end-to-end brand experience. It is recommended to associate the product collection with your brand flagship store to help customers learn about all your offerings and brand. Note: If you select the brand flagship store as the landing page, you must select at least one product as the featured product to keep your ad campaign running. The product you want to promote must already be sold in your brand flagship store. If you are a KDP author or book supplier, brand advertising will provide a landing page that offers a rich brand experience for your book discovery and shopping journey on Amazon. Your ad landing page will display featured books, reviews, summaries, and other metadata related to the product, providing customers with a quality browsing and decision-making experience. The page will also link to your brand flagship store (if eligible) and feature lifestyle images from the advertisement. Brand flagship store focus mode ad format* You have spent time and effort carefully designing and optimizing your brand flagship store. With brand advertising, you can leverage your brand flagship store and showcase the brand flagship store page in your creative materials, helping customers discover different product categories in your brand flagship store more easily. You can showcase up to three brand flagship store subpages in your brand advertising campaign, and customize the title, subpage image, and tag. The brand flagship store must have at least three subpages, each containing a unique product, to be eligible. The system pre-selects the first three subpages of your brand flagship store page for brand advertising creative materials, but you can change the subpages to be displayed. You can also enter a custom title, select a brand logo, and change the tag and image that represent the subpage in your ad campaign. Note: A brand flagship store on Amazon must have four or more pages, each with one or more unique products.

*Some products and features may not be available on all sites. Brand advertising video ad format* The brand advertising video format is one of Amazon’s ad formats that displays autoplay videos in shopping search results. Video ads with a duration of 6-45 seconds will be displayed on mobile and desktop devices and will be shown when customers choose to use keywords related to your product. After customers click on the video, they will be directed to the product detail page to learn more about the product and complete the purchase.

Although you can create video ad campaigns in familiar ways like creating other brand advertising campaigns, the brand advertising video format has its own ad space and bidding. This means that brand advertising video ads will not compete with your brand advertising ads or any other self-service ad campaigns you are running.

Did you know? Advertisers who launched brand advertising campaigns and then launched brand advertising video campaigns had an average monthly increase of 28% in impressions, 33% in clicks, 2% in click-through rates (CTR), and 4% in return on ad spend (ROAS) in the following three months*. Amazon research (US, UK and Germany), August 2019 to January 2021 *Some products and features may not be available on all sites. Chapter 3: Creating a Brand Advertising Campaign If you are a new Amazon Advertising user, please register and then select one of your accounts to log in. If you already have an advertising account, log in and select the brand advertising campaign type, choose your brand, and then quickly and efficiently set up the ad campaign according to the following steps. For Amazon sellers, if you encounter errors when trying to create a brand advertising campaign even though your registration status is “approved” in Amazon Brand Registry, please contact Amazon for assistance.

Determining Campaign Objectives

Before creating your first advertising campaign, you must know what business objectives you want to achieve through advertising. Predefining your goals can help you better measure and analyze the effectiveness of your advertising campaign in the future. To start creating a brand promotion campaign, the first step is to log in to your advertising account. Once you’re on the platform, click the “Create Advertising Campaign” button, then select “Brand Promotion.”

Select advertising campaign settings

1. Advertising campaign name: The advertising campaign name is only visible to you, so you need to give your advertising campaign an easily recognizable name and include details of the promoted product (ASIN) and delivery plan. For example, if you create a second-quarter advertising campaign using keyword delivery to promote your three coffee cups, you can name the advertising campaign “Q2_Keywords_Coffee Cups.” 2. Start date and end date: It is recommended to conduct advertising campaigns without an end date. This will allow you to generate traffic immediately and help customers discover your brand on Amazon throughout the year, except for seasonal promotional products. 3. Budget: You can flexibly choose a daily budget during the advertising campaign creation period and can change the budget at any time. Once the advertising campaign exceeds the daily budget, your advertising will not be delivered until midnight (when the daily budget is reset the next day). It is recommended that you set a sufficiently high daily budget to ensure that your advertising is displayed all day. The daily budget refers to the cost you are willing to pay each day for a calendar month. This means that advertising spending on any day may exceed your daily budget, but the average daily spending at the end of the month will not exceed your daily budget. It is recommended to set the daily budget to at least $10 to ensure that you do not exhaust your budget before the end of the day and miss potential display opportunities. For more information, please refer to the “Best Practices” section of this guide. Select advertising format

1. Ad Formats Ad formats are templates that help you create ads based on the content you want to promote. Brand advertising offers three ad formats: product sets, brand flagship store focus mode, and videos. Available options vary by country or region and not all options and features are available.

Did you know? Advertisers who combine the use of brand advertising videos, brand flagship store focus mode, and custom image ad formats have seen a 5.5%* increase in return on ad spend (ROAS) compared to advertisers who use only one brand advertising ad format. *Amazon research, global advertisers, January 1, 2021 to May 22, 2021. Product set ad format: Product sets not only help you promote products, but also allow you to create a richer shopping experience by using brand images.

After selecting the product set, the system will ask you to choose a landing page and at least one product to display in the creative material. Your landing page options include a brand flagship store, a simple landing page, or a custom landing page.

It is recommended to associate the product set with your brand flagship store to help customers understand all your product selections and brand.

Note: If you select the brand flagship store as your landing page, you must select at least one product as the preferred product to display in order to keep your ad campaign active. The products you want to promote must be sold in the brand flagship store.

Brand Flagship Store Focus Mode Ad Format * : With brand flagship store focus mode, you can leverage your brand flagship store and showcase the brand flagship store page in your creative material, making it easier for customers to discover different product categories in your brand flagship store. After selecting brand flagship store focus mode, the system will ask you to select the brand flagship store to be displayed. The brand flagship store must have at least three subpages, each with a unique product, to qualify. The system preselects the first three subpages of your brand flagship store page for brand advertising creative materials, but you can change the subpages you want to display. You can also enter a custom title, select a brand logo, and change the label and image that represents the subpage in your ad campaign. Note: Brand flagship stores on Amazon must have four or more pages, each with one or more unique products. Brand Advertising Video Ad Format * : Brand advertising video ad format can automatically play videos of 6-45 seconds in mobile and desktop device shopping search results. These ads are shown when customers choose to use keywords related to your products. After customers click on the video, they will enter the product detail page to learn more about the product and complete the purchase. After selecting the brand advertising video ad format, the system will ask you to select the product to be linked to the video. Note: Although the creation of ad campaigns and available reports are similar, the brand advertising video ad format has its own ad placement and bidding. This means that brand advertising video ad campaigns will not compete with your brand advertising ads or any other search ads you are running.

Placement Plan Brand promotion offers two placement options: keyword placement and product placement. It is recommended that you include both options in the advertising plan to help maximize audience reach and coverage. Note: Advertisers can only use one type of placement per advertising campaign.

Landing Page: Customers will be directed to your landing page upon clicking your ad. Depending on the advertising format you choose, you can direct customers to different pages from the ad.

Choosing Products: If you have selected a product set for your advertising campaign, choose the products you want to promote from the list of eligible products displayed in the directory. You must provide at least 3 products (but no more than 100). For best results, it is recommended that you choose products from the same category or products with similar keywords.

This way, you can set up a specific placement plan while ensuring that the plan fits all the products you have selected for your advertising campaign. Note: For brand promotion campaigns, if there are less than two available products on the product list page linked to the advertising campaign, the advertising campaign will be automatically paused. Therefore, the more products you have, the less likely your advertising campaign will be paused due to product unavailability. Setting Up Advertising Material: Use the built-in ad preview window to ensure that you are satisfied with the customized ad. 1. Brand Name and Logo: Choose an image for your logo with a resolution of 400×400 pixels and less than 1MB. Your brand logo must be a registered logo of your brand, not the brand you are promoting, unless you have the legal right to use the promoted brand logo. Your logo must comply with the Brand Promotion Creative Material Guidelines. Visit the Brand Promotion Logo Guidelines page for more information. 2. Title: Consider the title as an opportunity to tell the important story of your business briefly. Make sure your copy is concise and profit-oriented, and make sure your brand information is reflected. 3. Customizable Image*: With the customizable image in brand promotion, you can attract customers browsing on Amazon with ads that have rich customizable images, telling your brand story. Customizable images can be images that showcase your brand, or images of products in use or in the environment, which can help increase customer interaction. Ads may display customizable images, brand logos, and/or products. 4. Products: Change the display order of the selected products in the ad. *Some products and features may not be available on all sites. Choose a Placement Plan: Brand promotion has two placement options: keyword placement and product placement.*

Determine bidding: During the creation of advertising campaigns, you can flexibly choose the cost per click bidding, and can change the bidding at any time. Please choose the bidding according to the maximum amount you are willing to pay when a customer clicks on your ad. Start with the default bidding and adjust it according to the effect. Generally, the more competitive the bidding is, the greater the chance of your ad being displayed. The specific bidding amount depends on the business goals of the advertising campaign.

Add negative targeting: Depending on the targeting method you choose (keywords or products), you can choose to add negative targeting to the advertising campaign. For keyword targeting, you can choose to use negative keywords; for product targeting, you can choose to use negative products and brand options. Adding negative targeting can prevent your ads from appearing in specific shopping search results or product detail pages that do not meet your performance goals. This can help refine your audience and improve your return on advertising investment (ROAS).

Submit for review: Your brand promotion ads must be approved by the Amazon Advertising review team before they can be launched. Please refer to the “Review Best Practices” section of this guide for tips that can help your advertising campaign get approved quickly.

Chapter 4: Brand Promotion Best Practices

Targeting methods: Brand promotion offers two targeting options: keyword targeting and product targeting. It is recommended that you include both options in your advertising plan to expand your audience reach and coverage as much as possible. Note: Advertisers can only use one targeting type per advertising campaign.

Keyword targeting:

Keywords are very important in advertising campaigns. You can enter the keywords you want to advertise and include Amazon-recommended keywords when creating ads. Other keyword tips to keep in mind: + Add at least 25 keywords to your advertising campaign and ensure that multiple matching types (broad, phrase, and exact) are used, depending on your goals. Broad matching can bring the greatest amount of impressions, while phrase and exact matching can help refine ad traffic. + If you want a word to always appear in all broad match keywords, add the “+” symbol as a broad match modifier in front of the word. For example, if you choose broad matching and use the keyword “+men’s shoes”, the ad will only match queries containing the word “men”. The ad may match “men’s running shoes” or “men’s sneakers”, but not “sneakers”. + More than a quarter of customers buy products from multiple brands. This means that it is crucial to have competitiveness in both category shopping keywords and brand shopping keywords (including your brand name and product name or its variant). This way, when customers search for products on Amazon, you can help guide and attract them. + Add negative keywords or products/brands to the advertising campaign to prevent your ads from appearing on shopping search result pages that are not helpful in achieving your performance goals. + Use the Brand Promotion Search Term Report to understand how customers discover your product. Identify the search terms that can bring the highest clicks and sales, and provide more competitive bidding for these keywords to help you maximize performance.

Did you know? Compared to advertisers who add keywords based on their own research, advertisers who use Amazon recommended keywords in their ad campaigns receive, on average, 171% more impressions generated by the ads, 168% more clicks generated by the ads, 173% more sales generated by the ads, and an average ROAS (return on ad spend) increase of 7%. Amazon Study, Global, April 10, 2021 – June 12, 2021.

Product Targeting: With product targeting, you can expand your audience reach by targeting the entire category with your ads or achieve precision targeting by targeting specific products. Category targeting can be further refined by brand, price range, reviews, and star ratings. You can also use negative targeting by brand and product.

Creative Materials

Brand advertising can help you stand out in front of Amazon customers and easily create influential ads. Promote the right products How should you choose products for your ads? You have two options: + Attract customers with dynamically optimized brand ads. The product optimization feature applies to the brand ads product collection format and automatically selects the most relevant products from your landing page, so your ads match each shopping search term. Set up an ad campaign for your entire brand flagship store or landing page so Amazon can find relevant products to display in your ads. This can also help ensure that relevant products are always displayed in your ads even when other products are out of stock. + Manually choose the products to display in your ads. When doing this, you need to decide on your selection based on your keyword scheme. For example, if your keyword is “headphones”, you should display various types of headphones (in-ear headphones, wireless headphones, sports headphones, etc.) in your ads. If your search term is more specific (such as “sports wireless headphones”), you should display different models or colors of this type of headphones.

Tip: If you choose to have Amazon dynamically optimize your ads, please avoid writing information related to specific products in the title. Use general advertising words (centered around your value proposition or overall product selection) so that customers can understand your ad content regardless of which products are displayed.

Use appropriate logos. The size of the brand promotion desktop ad material has increased, and now logos and titles can be displayed above the three product images. This replaces the previous desktop device experience, which displayed all creative material elements in a row. To use the updated desktop device creative material when creating ad campaigns, your brand logo must meet the requirements of the brand promotion creative material guidelines. Please visit the brand promotion logo guidelines page for more information. If your logo does not meet the requirements of the creative material guidelines, your brand promotion ads will be paused. Tip: The logo must be the registered logo of your brand, not the logo of the brand you are promoting, unless you have the legal right to use the promoted brand’s logo.

Combine attractive titles with clear calls to action. View the title as an opportunity to tell a brief story about your business. What makes you different? Why should buyers consider buying your product? Make sure your copy is concise and benefit-focused, and combine the title with a strong call to action language (such as “Learn more”). Additionally, if you are showcasing new or seasonal products in your ad, mentioning this in the title can be helpful. Test creative material elements. Because brand promotion ads are customizable, you have the opportunity to discover which content resonates most with customers. Discover these insights by testing different ad campaign elements. To do this, clone your ad campaign and change one variable at a time (such as your title). You can conduct simple and effective experiments by comparing two versions of a single variable.

You can further test larger variables such as custom images and lifestyle images, or compare ad formats such as product collections and brand flagship store focus modes. Testing in this way can help you expand the ways in which you highlight your brand content.

Budget and Bidding: How much does it cost to use brand promotion? You can decide by choosing your own budget and bidding. The following tips can help you:

Review: Your brand promotion and brand promotion video ads must be approved by the Amazon Advertising review team before they can be launched. Therefore, your ads must comply with Amazon’s Creative Material Acceptance Policy. Use Amazon Advertising tips to help you save time (and reduce modifications).

Tips for brand promotion ads:

• Use the appropriate logo: Make sure your brand logo meets the Brand Promotion Creative Material Guidelines. Visit the Brand Promotion Logo Guidelines page for more information.
• Check grammar and language style: Incorrect punctuation, spelling, capitalization, and Amazon brand terms will be marked. Check your copy repeatedly for accuracy.
• Avoid beautification or comparison: You want to show your brand and product in the best light, but avoid using unsupported absolute language such as “best” or “best-selling”. You cannot compare your brand with other brands.
• Pay attention to language selection: The language of your ad should match the language of the Amazon website where the ad is placed (for example, French ad copy for amazon.fr).
• Focus on promotions and holidays: You can use brand promotion to promote promotions and get more attention, but you must create promotions before launching your ad campaign. In addition, when promoting promotions or limited-time events (such as Christmas), make sure the end date of the ad campaign matches your ad copy.
• Accurately reflect your brand: You can only display your registered brand name in the “promoter” field, and the products provided must be products you own or products sold by authorized dealers.

Tips for brand promotion video ad formats In addition to the “Amazon Creative Material Acceptance Policy”, your brand promotion video also needs to comply with Amazon Advertising’s video material guidelines. Here are the main reasons why your brand promotion video ads may be rejected. + The video contains website links: Do not include text or audio format website or social media URLs in the video. + The video has black frames: Remove any full-screen black frames or fade-in transition effects from the video. + The video adopts a wide-screen mode: Ensure that there are no black borders on either side of the video content. + The video suddenly ends when reaching the maximum duration: Sudden editing (such as cutting off the video in the middle or text not fully appearing on or off the screen) will result in an incomplete video, which will give customers a poor experience. + The video contains Amazon brand elements: The use of Amazon trademarks and products, or mentioning Amazon products or services, is prohibited. + The video contains buyer reviews: Buyer reviews (including star ratings) are not allowed in the video, even if they are from Amazon. + The audio and subtitles of the video are not translated: Your video should be translated into the local language of the country/region where you are promoting. If you are using a video in another language, subtitles are required.

If your ad campaign is not approved, you can create a new ad campaign, make the necessary edits as required by Amazon Advertising’s review team, and then resubmit the ad. Chapter 5: Measuring Impact

Here is a guide on how to measure the effectiveness of brand promotion ads. 3 methods to help you measure ad effectiveness

1. Impressions One of the main advantages of brand promotion is that it can help increase brand awareness. Therefore, consider whether coverage and exposure can lead to more conversions. Your goal should be to have customers view and click on your ad, so you need to track impressions and click-through rate (CTR) in your ad report. Insights and performance measurement You have put effort into creating ads and want to know if they can give you good results. 2. Brand new customer metrics Another advantage of these ads is that they can help new customers discover your brand, giving you the opportunity to convert them into customers. Brand promotion provides a set of brand new customer metrics that allow you to measure the number of orders and sales brought in by customers who purchased your brand’s products for the first time within the past 12 months on Amazon. This can help you understand how many new customers you have acquired in the past 12 months, estimate the cost of customer acquisition, and develop the right plan to expand your customer base. 3. Return on Ad Spend (ROAS) Return on ad spend (ROAS) is a very useful performance measurement indicator that can be used to evaluate the overall effectiveness of advertising campaigns, ad groups, products, or delivery plans. The higher your ROAS, the higher your return on ad spend. However, for brand promotion, high ROAS should not be your main success indicator. Brand promotion can help you discover more customers who are browsing to buy products, and the cost of driving first-time purchases is often higher than the cost of driving repeat purchases. We recommend that you refer to brand new customer metrics to measure the impact of your ad campaign on increasing new customers. If you are still concerned about ROAS, you can try to optimize bids and keywords. These will also affect ROAS, and making adjustments in these areas may help improve your results.

Chapter 6: Brand Advertising Bidding Strategy and Ad Placement Adjustment

Using Amazon’s Seller Ko (www.sellerko.com) brand advertising management, the following strategies can be implemented. Currently, these strategies can only be implemented on the Seller Ko software:

Automatic Bidding Strategy: Seller Ko provides two different automatic bidding strategies for brand advertising. Automatic Bidding – Maximize Sales: Selecting this bidding strategy will display brand advertising to as many potential conversion users as possible through Amazon’s automatic algorithm, helping sellers achieve maximum advertising sales. This is very useful for users who are just starting to build their brand and want to maximize brand advertising conversions.

Automatic Bidding – Maximize Brand New Customers: Selecting this bidding strategy will display advertising to potential customers who have not yet been reached by the brand as much as possible through Amazon’s automatic algorithm, obtaining more conversions of brand new customers. This is very effective for users who have already started brand building and want to quickly expand their brand influence.

Manual Bidding Strategy: In addition, this feature also provides a manual bidding strategy, allowing Seller Ko users to set bidding ratios for user groups and ad placements. Brand New Customer Group Bid Ratio Setting: Seller Ko users can set a bidding increase ratio for potential brand new customers, with a maximum increase of 900%, which is 10 times the advertising bid. This allows sellers to more aggressively and flexibly increase the chances of advertising being displayed to potential brand new customers, combined with business goals. Ad Placement Bid Ratio Setting: Seller Ko users can set bidding ratios for homepage ad placements, product page ad placements, and other ad placements separately or simultaneously. The range of settings is from -99% to 900%, which means that sellers can flexibly set a range of bids from a maximum reduction of 99% to an increase of 900%.

Compared with manual bidding for product promotion advertisements, manual bidding for brand advertisements has the following advantages: 1. The bidding for ad placement can be magnified up to 100 times: Due to the multiplication calculation of the bidding proportion of the brand’s new customer group and the bidding proportion of the ad placement, when the bidding proportion of the brand’s new customers and the bidding proportion of the ad placement are both 900%, the final bidding for the ad placement will be magnified by two times of 10. That is, if the bidding for a placement is 0.3 USD, the bidding for the ad placement targeting brand new customers can reach up to 30 USD! 2. The bidding proportion for ad placement can be reduced: Careful sellers should know that in product promotion ads, the bidding proportion for ad placement can only be increased, not decreased. However, for brand advertisements, the reduction proportion from 0% to -99% can be set for the ad placement. This enables sellers to configure very flexible ad placement strategies. For example, the seller can only increase the bidding proportion for the homepage, and control the bidding for the product page and other ad placements at a lower level, in order to maximize the efficiency of the ad budget and the effect of the homepage. 3. Other ad placements can also be adjusted: In product promotion ads, sellers cannot adjust the proportion of other ad placements, which brings a confusion to the strategy of focusing on the homepage, that is, the ad exposure may go more to other ad placements than the homepage. However, this time the adjustment of the three ad placements covered by brand advertisements makes up for the possibility of exposure diversion to other ad placements.

Frequently Asked Questions

Below are some of the most frequently asked questions about brand promotion. How can I get more impressions? If you find that the ad campaign has a low number of impressions, try adding more keywords and testing three matching types to reach a broader audience. You can also increase the bid for keywords with low impression volume (whose cost-per-click is close to or equal to your bid), especially for keywords that perform well. If my click-through rate is low, what should I do? If you have impressions but a low click-through rate, try the following: add keywords that clearly define your product from the category to reach a more relevant audience for your ad; if you are only using broad match, add phrase match and exact match types and identify high click-through rate (CTR) words from the search term report, and use them as keywords. Finally, be sure to A/B test creative materials, changing only one element each time. If my Advertising Cost of Sales (ACOS) is high, what should I do? Generally speaking, a lower ACOS is better, but for brand promotion, a low ACOS should not be your main indicator of success. Brand promotion can help you discover more customers who are considering purchasing products, and the cost of driving first-time purchases is often higher than that of driving repeat purchases. It is recommended that you refer to the new customer index of the brand to measure the impact of your ad campaign in attracting new customers. If you are still concerned about ACOS, try optimizing your keywords. For example, you can add search terms with lower ACOS as exact match types to maximize their success rate, and also add poorly performing keywords as negative keywords. Brand promotion can help you discover more customers who are considering purchasing products, and the cost of driving first-time purchases is often higher than that of driving repeat purchases. It is recommended that you refer to the new customer index of the brand to measure the impact of your ad campaign in attracting new customers. If you are still concerned about ACOS, try optimizing your keywords. For example, you can add search terms with lower ACOS as exact match types to maximize their success rate, and also add poorly performing keywords as negative keywords. How can I help increase sales? Finally, if you still have no sales or low sales, you should check the product detail page (images, descriptions, buyer reviews, and star ratings) and carefully examine why the ad campaign has impressions and clicks but no conversions. Remember that a complete product detail page with useful information, multiple high-resolution product images, and positive buyer reviews helps turn ad clicks into sales. You are eligible to create A+ pages that can help improve the product detail page experience. A+ pages are a tool that allows you to add rich images, text, and comparison modules to the product detail page, and it is recommended that you use them to help improve the page’s effect. In addition, you should try to redirect traffic to your brand flagship store to improve ROAS. Finally, do not forget to adjust the keyword scheme to help display your ads to relevant customers.

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