Breaking News! Store Closure Incoming? Amazon is cracking down on performance, brand abuse, store reviews, and violations of on-shelf policies

Amazon cracking down on performance and policy violations, store closure possible

This issue focuses on the recent strict inspections and tips for Amazon stores:

1. Store performance: Traditional stocking makes it difficult to generate orders, so it’s hard to control performance. FBM sellers must pay attention to small stores that only generate a few orders per day or per few days. Once negative feedback or A-to-Z claims exceed a certain threshold, the store risks being suspended. Amazon will first send an email, and you have three days to resolve the issue. Small stores should use pricing strategies such as $1.99 or large promotions to increase sales. The solution is to answer questions and communicate with Amazon customer service about how to improve performance.

2. Brand abuse: This is mainly a problem for whitelisted or authorized brands. You must check the problem log every day to see if your brand name has been removed. The email you receive will be as follows:

3. Listing policy violations: Amazon now focuses on after-sales service and logistics delivery time. You just need to delete any violations, which will not affect the store. Be sure to make changes in advance.

4. Account status rating score decrease: You can check the specific details in the Amazon backend help section under “Account Status Rating Plan Policy.” For example, if your account status rating is “green” (“healthy,” with a score of 200-1,000), it means that your account is not at risk of being suspended according to policies related to that score. If your account status rating is “yellow” (“at risk,” with a score of 100-199), then your account is at risk of being suspended. If your account status rating is “red” (“unhealthy,” with a score of 99 or lower), it means that your account meets the suspension requirements or has already been suspended.

Repeated violations of the same policy (such as listing violations) will affect your account status in two ways. First, every time you violate the same policy, the score related to the violation in your account status rating will increase. This means that repeated violations will cause your account status rating to be downgraded faster, and repeated violations with a higher severity will have a greater impact.

Secondly, if you violate the infringement-related policy or restricted product policy the maximum number of times within 180 days, regardless of your account status rating, your account may face the risk of immediate suspension. In most cases, the maximum number of repeated violations related to infringement policies is 5 times, and the maximum number of repeated violations related to restricted product policies is 2 times.

5. Shop Audit: Amazon will release a notice on May 12th to conduct two verifications for accounts (mainly in the US) before 2022. The information that needs to be verified includes business licenses, address bills, legal person identities, and phone numbers. Sellers whose new product sales (in the past 24 months) have achieved or exceeded 200 units for 12 consecutive months and transaction volume has exceeded $5000 per year need to undergo information verification once a year. The focus is still on cracking down on sellers who buy and sell accounts, hoard accounts, and transfer stores.


For Amazon’s regular operating sellers, it is undoubtedly good news. From now on, everyone must pay attention to: email messages, performance notifications, shop performance, and problem logs every day.

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