Amazon Daily Shop 64 | New Stackable Toys, Climbed to the Top of the Category in One Month
Amazon Daily Shop 64's new stackable toys reached top of category in one month
“Daily One Store” is one of the benefits for BusinessDialogue members. The BusinessDialogue team selects one Amazon store daily and conducts multidimensional analysis on product data, marketing strategies, category advantages and disadvantages, etc., to thoroughly analyze and integrate excellent operational policies, explore operational ideas, and help business development.
The stores analyzed and displayed in “Daily One Store” are not necessarily top sellers, because we believe that stores of different scales can provide references and inspirations for your Amazon store operations.
It should be noted that the content displayed in this article is part of “Daily One Store”. The store screenshots in the article are all from the public display page of Amazon. The BusinessDialogue team combined relevant data tools to organize and analyze them. The data collection and analysis time was in the second half of 2022.
Today we are going to analyze a seller store from the United States. This is a million-dollar brand bestseller. The store has only 22 products, with an estimated average of 1550 orders per day and a monthly sales of about $1 million; the store’s new product promotion is also very good, with a new hot-selling product launched in October 2022, with an average gross profit of about 55%; the store’s feedback has grown by 111 in the past 30 days, with a total of 2666.
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The main category of the store is toys, and the hot-selling product is stacking toys. As a new product, it is quite impressive to be able to rush into the top 100 in the category in just 1-2 months, and it is also ranked high in the new product list. In just one month, the reviews for this hot-selling product have accumulated more than 30, and the seller participated in the VINE review plan from the beginning, and the effect was quite good. Many of the reviews have VINE green labels, and most of them are positive reviews.
The seller quickly obtains orders at low prices as soon as they go on the market. With the help of Vine reviews, the seller’s order growth is very rapid. Within two weeks, the store’s BSR ranking jumped from over 300 to the top 100. In this situation, the seller also gradually adjusts prices to increase profits. In addition to the traffic dividend of new products, the store also caught the heat before and after Christmas. In this case, the store has established a solid foundation for the weight of new products.
BusinessDialogue learned that the store invested a lot in traffic sources during the new product period. In terms of search traffic direction, the store’s natural search traffic accounts for about 57%, and advertising investment accounts for as much as 51%. In order to increase exposure during the new product period, the seller spent more on advertising. In terms of related traffic, the store only linked to more than 70 links, and the main orders were still concentrated in natural traffic and advertising, which is an ideal proportion.
Overall, the seller has a very precise grasp of the timing in promoting new products. They not only received many Vine reviews but also seized the traffic dividend during the new product period. Near Christmas, the seller also buried relevant keywords in the listing to ride the festive heat. They also increased advertising investment to increase exposure. After this series of operations, the seller’s new product has established a strong foundation, and there will be higher weight when the review base is established in the future.
Currently, Daily One Store has released more than 100 issues. If you want to obtain more complete Amazon store analysis cases, please join BusinessDialogue membership to unlock and view.
The store is from the publicly displayed page of Amazon.com. The basic information charts and store-related pictures displayed in the article are compiled and produced by the BusinessDialogue member team. The BusinessDialogue member team does not have any original protection and ownership, nor does it assume any legal responsibility for the subsequent effects.
The content and opinions of the store analysis in this article are for reference only and do not necessarily represent completely correct viewpoints. The stores and content involved in the store analysis also do not constitute any investment advice.
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