AMZ123 | Amazon E-commerce Research Report Beauty and Personal Care Chapter Released!

Amazon released the Beauty and Personal Care chapter of their E-commerce Research Report AMZ123

In recent years, the global beauty and personal care market has shown a volatile growth trend.

From 2016 to 2019, driven by emerging economies such as the Asia-Pacific region, the global beauty and personal care market has reached its highest level in nearly a decade. In 2020, due to the impact of the COVID-19 pandemic, the beauty and personal care industry experienced a slight decline. In 2021, as the global beauty and personal care market gradually recovers from the pandemic, consumers’ demand for beauty and individuality has increased, and the beauty and personal care market is experiencing a thriving development globally.

To this end, the AMZ123 member team has insight into the beauty and personal care category market, elaborated on the growth of beauty and personal care product categories, selected Amazon beauty and personal care store cases, and produced the BusinessDialogue | Amazon E-commerce Research Report on Beauty and Personal Care.

This report outlines the current situation of the beauty and personal care category market, elaborates on the coverage of category growth, organizes information on China’s beauty and personal care industry belt, and analyzes eight Amazon beauty and personal care stores. We hope that this report can help cross-border e-commerce practitioners deepen their understanding of the beauty and personal care category, and we also welcome more cross-border sellers to discuss different opinions on this category.

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“BusinessDialogue | Amazon E-commerce Research Report on Beauty and Personal Care” has a total of 90+ pages ▲ Scan the code to reply with “Beauty” to receive it for free. 01 Beauty and Personal Care Overview: From the category perspective, skin care, makeup, personal care, hair care, and perfume are the core categories of beauty and personal care. Globally, consumers’ demand for natural and environmentally friendly beauty products continues to grow.

From the market perspective, Euromonitor data shows that the global beauty market was valued at $83.7 billion in 2021 and is projected to reach $107.6 billion by 2025. In 2022, the global cosmetics market is set to reach its largest size in nearly a decade, at $565.2 billion. China is one of the main markets in the Asia-Pacific region, and also one of the fastest-growing markets globally.

From the platform perspective, the global beauty market has maintained steady growth over the past decade, regardless of economic changes, and more and more consumers are actively sharing and exchanging beauty experiences through social platforms.

Looking at future trends, beauty and personal care markets will tend towards green, healthy, personalized, digital, and internet-based trends, in order to meet the diverse needs of consumers.

02 Overview of global consumer groups The consumer groups in today’s beauty and personal care market are very wide-ranging, and factors such as different countries, regions, races, ages, economies, genders, and cultures can all affect consumer purchasing behavior and preferences.

03 Detailed explanation of global beauty and personal care categories The beauty and care categories cover a wide range. There are nearly ten major categories for sale on Amazon, such as skincare, makeup, hair care, beauty equipment, and so on, each of which contains many sub-categories.

04 Beauty and personal care industry belt China’s beauty and personal care industry is mainly concentrated in the southeastern coastal region, involving multiple aspects such as cosmetics, beauty equipment, and packaging, forming a complete ecological chain. Therefore, we classify China’s beauty industry from the perspective of beauty and personal care products and industrial chains.

05 Analysis of Beauty and Personal Care Stores AMZ123 has learned that according to YipitData, a market research company, the beauty and personal care category on Amazon has also shown a very strong growth trend. Between the first quarter of 2020 and the first quarter of 2022, the GMV of the beauty and personal care category on Amazon increased by 96%. Until the second quarter of 2022, Amazon’s market share in the US beauty and personal care market increased by 5.2% compared to the same period last year. The data also shows that the sales of beauty and personal care products on Amazon are increasing year by year.

Therefore, AMZ123 has selected 8 Amazon stores for case analysis in order to better understand the sales situation and trends of beauty and personal care on Amazon.

To view more report content, please scan the QR code in the figure below to get the complete version

This report was compiled and produced by the AMZ123 member team.

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an exclusive benefit for AMZ123 members’ “Daily Store” program.

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