Proportion exceeds 60%! Amazon third-party seller sales records hit a new high

Amazon third-party seller sales records hit a new high with over 60% proportion!

Recently, Amazon released its latest “Amazon 2022 Small Business Empowerment Report.”

The report shows that:

# Over 60% of sales on the Amazon platform come from third-party sellers, most of which are small and medium-sized enterprises. Globally, there are approximately 2 million third-party sellers selling on Amazon.

Dharmesh Mehta, Vice President of Amazon Global Sales Partner Services, praised the sales performance of third-party sellers in a press release.

Previously, according to Marketplace Pulse data, the market share of Amazon third-party sellers briefly declined in the first quarter of 2022 but began to steadily rise in the second quarter. By the fourth quarter of 2022, the market share of Amazon third-party sellers had reached 59.0%, reaching a record high.

Clearly, third-party sellers have taken a large share of Amazon’s economic growth and are becoming an increasingly important part of Amazon. It is worth noting that since 2016, the number of products sold by third-party sellers has exceeded that sold by Amazon itself, with market share increasing by 150 basis points each year.

# In 2022, independent U.S. sellers sold more than 4.1 billion products on Amazon stores, with an average sales of more than $230,000 and an average of 7,800 products sold per minute in Amazon stores.

****Previously, according to Marketplace Pulse data, these categories are arranged in descending order by the number of products for sale. As of January 2, 2023, the total number of products for sale on the Amazon US site exceeded 690 million, with the category of clothing, shoes, jewelry having the most products for sale and software having the least.

# The top five categories that American consumers purchase the most in Amazon stores are health and personal care, home, beauty, groceries, and clothing.

Source: Amazon’s 2022 Small Business Empowerment Report.

# Selling on Amazon stores has created approximately 1.5 million jobs for independent sellers in the United States, including those responsible for managing, operating, and supporting their sales through Amazon stores.

The data shows that Amazon’s ecosystem has achieved vigorous development with the support of a large number of third-party sellers.

Combined with the previously released “Global E-commerce Platform Market Share of Chinese Sellers” report from eCommerceDB, in 2022, Chinese sellers’ GMV reached $201 billion, accounting for 26% of the total.

It is expected that by 2023, Chinese sellers’ GMV will reach $238 billion, accounting for 28% of Amazon’s total GMV. It cannot be ignored that Chinese third-party sellers are playing an increasingly important role in leading the development of the Amazon platform.

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