Amazon has made significant changes to its search rules, with a focus on supporting small and medium-sized sellers!
Amazon updates search rules to aid small and medium-sized sellers
Recently, many sellers in the online marketplace have reported experiencing a slump in their sales. Many people speculated that it may be due to Mother’s Day, which could be a contributing factor, but how could everyone be experiencing the same thing?
The truth is that Amazon has recently implemented new search rules, which has resulted in a general decrease in sales for everyone!
Amazon has made significant changes to its search rules
With just a few clicks of a button, Amazon’s changes have had a seismic impact on ordinary sellers.
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Amazon has made significant adjustments to the search box!!
Recently, when searching on the Amazon North American site on a PC, additional search options based on keywords will appear below the search box, including product specifications and subcategories. For example, if you search for “shoes rack,” options such as “up to 11 pairs,” “12-13 pairs,” and “14-19 pairs” will appear, providing customers with more accurate product information.
However, the most surprising thing is that there are “price options,” such as “below 25 yuan,” “25-50 yuan,” and even customizable price ranges. This means that customers can choose products more accurately. It’s similar to the search options available on a certain popular online marketplace in China, where customers can also select fabric types, shipping locations, and more. With precise recommendation options, buyers can quickly find the products they are looking for, choose a price that satisfies them, and avoid browsing through the entire page or making impulsive purchases.
To a certain extent, this is detrimental to sellers because, apart from the search options mentioned above, sellers’ carefully designed store listings, special designs, brand culture, and more will not have the opportunity to be showcased. If you are not within the seller’s search range, your products will be filtered out directly.
Recently, Amazon has dealt a three-pronged blow to sellers with “high return rates”, “sales”, and “views”. The three labels are mercilessly bolded and small font is added at the bottom to indicate to buyers: please check the product details and customer reviews. It’s like telling the buyer, “Do you want to buy this product? Think twice.”
Many sellers say it’s like running naked!!! There is no privacy at all!
Because as buyers, what they want is to buy products that are of good quality and cheap price. Therefore, it is very convenient for Amazon buyers to customize the price range and see information such as sales volume, return rate, and views of the product. But this also means that products that are not within the buyer’s search range will not have the opportunity to be recommended. This is why the recent decline in sales for seller friends. However, for small and medium-sized sellers, this change may be a good opportunity. Generally speaking, products that are not expensive and easy to use will attract many buyers to leave reviews voluntarily.
Amazon’s changes are far more than that. In order to support small businesses and small and medium-sized sellers, Amazon has launched a new feature!
Search filters? Increase product exposure!
Recently, Amazon’s US site has released a search filter for small businesses, which is used to increase the exposure of small business brands and products. Specifically, when search results from long-established enterprise brand customers include products that meet pricing requirements, the new filter will appear in the “business type” category of their search filter options. During testing, as long as it meets the standard for small business badges and displays the small business brand on the search page, it can appear in this filter.
Amazon has supported small and medium-sized sellers before. For example, it previously experimented with small and medium-sized seller badges, so that buyers would know that the brand and products come from small and medium-sized sellers, which provides additional exposure and traffic to small and medium-sized sellers.
During last year’s Prime Day, Amazon also paid special attention to small and medium-sized sellers. For example, in the UK station, 60-70% of the products came from small and medium-sized sellers. Amazon introduced a policy – for eligible small and medium-sized seller products, for every 1 pound spent, buyers have the chance to win a prize. Many consumers were stimulated to consume for the chance of winning a big prize.
However, although the platform is helping platform sellers in various ways, the platform’s regulatory efforts are also expanding. Previously, it was reported that there may be an annual audit and continuous strengthening of third-party seller identity information review to ensure the authenticity and consistency of all information.
This has prompted NANA’s thinking. Amazon’s actions undoubtedly force sellers to plan ahead when selecting products. Currently, Amazon has no intention of stopping and plans to continue digging into sellers. It seems that every year before the peak season, Amazon will take some action. Actions happen every year, but this year there are more tricks, some good and some bad. As the entire cross-border e-commerce market continues to improve and mature, while having a better e-commerce operating environment, we must also be prepared to face more intense competition!
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