Understanding the marking and labeling requirements for Amazon children’s products in one article

Amazon's children's product marking and labeling requirements in one article

Children’s products are defined as consumer goods primarily intended for, or designed for children aged 12 or younger. Children’s products are regulated by the US Consumer Product Safety Commission and must comply with a series of federal children’s product safety rules. Manufacturers and importers of children’s products must provide consumers with a registration card and a permanent identification label (usually referred to as a “tracking label”) on the product and its packaging to provide specific identification information.

Amazon Product Marking and Labeling Policy:

Amazon requires all children’s products to comply with specific regulations or standards requirements as follows:

Required Information:

Amazon may request you to provide the following information at any time, so it is recommended that you have this information ready for submission:

The tracking label must meet the following requirements:

  • Permanently affixed to the product and its packaging; and

  • Provide specific identification information

All tracking labels must include the following information:

  • Manufacturer, private brand, or brand name

  • Date and place of manufacture (city, state, province, or country)

  • Details about the manufacturing process (such as manufacturer or distributor codes, batch or lot numbers, and any other identifying features)

  • Any other information used to describe the specific source of the product

Additional requirements for durable infant or toddler products:

For durable infant or toddler products, Amazon requires product images or test reports demonstrating compliance with the Consumer Registration Card requirements (16 CFR Part 1130). If Amazon requests a Consumer Registration Card for durable infant or toddler products, the documents or images you provide must include all of the following information.

Registration cards must meet the following requirements:

  • They must be affixed to the surface of each infant product so that buyers can easily notice and read the information after purchasing the product.

  • They must be at least the size of two standard postcards, with a perforation in the middle for tearing, so each part should be at least 3.5 inches high x 5 inches wide x 0.007 inches thick.

All registration cards must include specific basic information, including:

  • The name of the manufacturer or private label; and
  • The company website and brand name; and

  • The manufacturer code, distributor code, or serial number.

  • The production date and place (city, state, administrative region or country/region)

  • Manufacturer contact information: provide a US address and phone number (if feasible, provide a toll-free number)

  • Model name and number: provide the model name and number associated with the specific product

  • Provide an option for consumers to register online or by email: provide the registration page URL or manufacturer’s email address

  • Postage paid: provide a registration card with postage paid and display proof of postage paid on the upper right corner of the front of the card

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