Amazon’s free backend data analysis tool is extremely useful – a secret weapon for improving e-commerce operations efficiency

Amazon's free data analysis tool is a useful secret weapon for improving e-commerce efficiency

As one of the largest e-commerce platforms in the world, Amazon provides sellers with a wealth of operational tools. Among them, the free data analysis tool in the backend is a very useful tool that can help sellers better understand the situation of their own stores and improve e-commerce operation efficiency. Now, let’s take a detailed look at this secret weapon.

1. What is Amazon’s free data analysis tool in the backend?

Amazon’s free data analysis tool in the backend is a data analysis tool specifically designed for sellers, which can help sellers better understand the situation of their own stores. With this tool, sellers can view sales data, inventory data, etc. of their stores, thereby better formulating operational strategies and improving store sales efficiency.

2. The functions of Amazon’s free data analysis tool in the backend:

• 110 Amazon stores have been frozen! Another keyword is sued for infringement and can no longer be used!
• Average order price exceeds ¥1000, and online shopping penetration exceeds 80%! Why is Amazon Germany the golden gateway of Europe?
• What benefits will ChatGPT bring to Amazon sellers?

1. Sales data analysis: Sellers can use this function to view the sales situation of their stores, including sales, sales volume, order volume, etc. By analyzing sales data, sellers can understand the popularity of their products, sales trends, etc., thereby formulating better sales strategies.

2. Traffic data analysis: Sellers can use this function to view the traffic situation of their stores, including visitor volume, conversion rate, keyword ranking, etc. By analyzing traffic data, sellers can understand the exposure of their stores, customer conversion rates, etc., thereby formulating better promotion strategies.

3. Inventory data analysis: Sellers can use this function to view the inventory situation of their stores, including inventory levels, inventory turnover rates, etc. By analyzing inventory data, sellers can understand the status of their inventory, thereby formulating better procurement and replenishment strategies.

4. Evaluation data analysis: Sellers can use this function to view the evaluation situation of their stores, including the number of evaluations, ratings, etc. By analyzing evaluation data, sellers can understand the quality of their products and services, thereby improving their products and services.

3. How to use Amazon’s free data analysis tools

1. Log in to the Amazon seller backend and go to the “Reports” page.

2. On the “Reports” page, select the type of data you want to analyze, such as sales data, inventory data, etc.

3. On the corresponding page of the data type, select the time period and indicators you want to analyze, such as sales, visitors, inventory, etc.

4. View the analysis results, conduct data analysis, and make decisions.

Amazon’s free data analysis tool is a very useful tool that can help sellers better understand their store situation and improve e-commerce operations. Sellers can use this tool to analyze sales data, inventory data, evaluation data, etc., in order to better formulate operational strategies. We hope this article will help sellers improve the sales efficiency of their stores.

We will continue to update BusinessDialogue; if you have any questions or suggestions, please contact us!