Attention to Sellers in the US, Europe, and Japan! Do you know about the magical features of the Amazon Opportunity Detector?

Attention US, European, and Japanese sellers! Have you heard of Amazon Opportunity Detector's magical features?

Since last July, Amazon has opened its official product selection tool, the Opportunity Detector, to sellers in Europe and America, and has received widespread praise. However, Amazon has also noticed feedback from sellers:

Seller A: The segmented market of the Opportunity Detector can indeed help us understand the overall market demand situation, but if we want to further study the data of some top ASINs, and optimize our own products, the help will be even greater!

Seller B: When will it be launched on the Japan site? In the operation of the Opportunity Detector on Amazon US site, it has provided me with comprehensive data assistance, and the Japan site also needs it!

Before reviewing the Opportunity Detector and understanding its latest features, the editor would like to invite you to do a little self-test first, and see if you are also facing these difficulties!

Using the product selection tool well can make it easier to find gold! The Opportunity Detector can help you solve problems and discover the real needs of overseas consumers for new products in a data-driven and visualized way, which is completely free and provides multi-dimensional category data, and covers multiple usage scenarios.

Scenario One: Developing new products

How to judge friendliness for beginners and whether it is worth entering?

The Opportunity Detector can help sellers deeply explore the target segmented market and comprehensively judge friendliness for beginners.

Scenario Two: Optimizing existing products

Are you struggling to find the reason for your decrease in product sales?

The Business Opportunity Detector provides sellers with detailed data support such as search terms, buyer reviews and insights, and top product selection in segmented markets, allowing for further improvement of existing product selection.

Scenario 3: Want to learn about new business opportunities on multiple sites?

Cross-site operations are already overwhelming, but how can you easily take advantage of global business opportunities?

Sellers can use the Business Opportunity Detector to freely switch between Amazon US, Europe, Japan and other sites, unlocking segmented market data on multiple sites.

The “ASIN Detection” function is newly launched. What can it do? Simply put, in the Business Opportunity Detector, seller friends can not only search for keywords and go to segmented markets, but also directly search for ASIN numbers for macro-market research and in-depth data detection! Let’s take a look at the two specific ways to use it together!

Macro-market research:

Enter the Business Opportunity Detector > Search for ASIN number > Go to Niche view page to view specific information about the various segmented markets the ASIN belongs to and get a macro understanding of segmented markets.

From the Niche view, you can easily obtain various indicators such as search volume growth, sales, and prices in different segmented markets where the ASIN is located over the past year, six months, and three months, helping you better understand the search terms and data performance of different segmented markets, and optimize your product keywords and various indicators.

Deep ASIN detection:

Enter the Business Opportunity Detector > Search for ASIN number > Switch to ASIN view page to view multiple data indicators such as the target ASIN’s category, release date, click count, average price, total reviews, rating, and similar ASINs.

From the ASIN view, you can easily obtain various indicators for the target ASIN and similar ASINs, such as if you want to launch an office desk, by searching for a currently selling well ASIN, you can learn about the past performance of this ASIN and related popular ASINs, including click-through rates, comments, and sales rankings.

Further unlock more indicators of this ASIN

Click on this ASIN to enter the details page, where you can also view more information on the product indicators and buyer review insights feature page, and fully understand the target ASIN you are interested in.

Here, you can intuitively understand where the product’s most popular points are, for example, in the buyer review insights, you can see the important factors of positive and negative evaluations of the product, thereby better optimizing existing products.

The newly upgraded Business Opportunity Detector has more powerful functions and is more convenient to use! Follow the following steps to start an efficient and accurate product selection journey!

Step 1

You can click “Growth > Business Opportunity Detector” on the seller platform menu bar to start using this product selection tool.

✦Step 2

After entering the Business Opportunity Detector, you can choose the target site you want to go to from the drop-down menu in the upper right corner of the page.

Step 3

After confirming the target site, enter keywords or ASIN numbers in the search box to start using your Business Opportunity Detector!

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