Try selecting products in this way, Amazon’s highly efficient product selection logic

Select products efficiently with Amazon's logic

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1. Amazon Product Selection Strategy First of all, our goal in doing Amazon is obviously to make money, but in the end, the profit is still meager. This is because Amazon’s operating costs are constantly rising, and even if sellers try to reduce the cost of product procurement, it is still difficult to sustain a living. Therefore, we can only greatly reduce our operating costs. And the biggest operating cost comes from traffic acquisition. The high cost of paid traffic on Amazon makes many sellers hesitant and only able to calculate how much profit they can advertise and how much money they need to pay for advertising. In order to obtain the natural traffic given by Amazon, we must improve the weight of our own products in Amazon’s A9 algorithm. The algorithm of A9 for weight is very complicated, but the core – the conversion rate of the seller’s listing will not change! Let Amazon choose to give you traffic, rather than traditional head products, the key is a sustained and stable high conversion rate. However, the conversion rate here is not a fixed value, but the conversion rate of your product is flat or higher than that of your competitors. Competitors here refer to medium and head products that have stable natural traffic in this market. 2. Difficulty in Amazon Product Selection Difficulty Through deduction, we know that to make money, we need our products to have a sufficiently large difference from our competitors. The difference is reflected in the brand awareness of the product, product price, and the quality of the product itself. As long as one aspect can ensure an advantage, we can maintain the conversion rate of the listing. Easy point In terms of brand awareness, we generally find it difficult to compete with those brands that have very high credibility on Amazon, such as Apple, Adidas, Nike, Anker, and so on. In terms of price, if there is no price difference of 5/6 US dollars, it is difficult for consumers to give up their trust in traditional brands and directly purchase our products. Since we are all Chinese sellers, the product cost price we can get is basically the same, so it is also difficult to give our products an absolute advantage in terms of price. The only remaining aspect is the difference of the product itself. However, product differences are not only the appearance and functionality of the product, but also need to be truly accepted and liked by consumers, which requires the seller to have a very strong supply chain support to achieve, but often the degree of supply chain support for the vast majority of sellers is not very strong. 3. Amazon Product Selection Strategy 1. Use Jungle Scout product selection tool for market research It is recommended to use some product selection tools to conduct market research. Products selected without market data support, such as Jungle Scout, have two products, a web version and a plugin version, covering the full range of seller product selection, competitive product tracking, market trend analysis, keyword search and reverse search, listing optimization, off-site traffic, email marketing, store profit analysis, PPC advertising optimization, supplier search and management, and other solutions. 2. Refer to Amazon’s best-selling product rankings Amazon’s hot selling list, new product list, and soaring list are must-see lists for sellers’ product selection, understanding the current hot selling products, and finding products that are suitable for you. According to the sales information of the product, you can know which products are attractive to your target customers. Amazon’s best-selling product rankings can give you a clearer understanding of the frequency of product sales and can also unearth popular products. 3. Market capacity investigation How to judge whether a product has demand, market sales volume is the most direct feedback. For example, if you research a product and the best-selling seller sells only three to five products a day, it is meaningless to do such a product, which will only increase your workload. In the final analysis, what we want is profit. Therefore, a certain market volume is necessary, which is a guarantee of our sales volume and profit. We need to evaluate the competition level of the entire market and find products that are suitable for us after evaluation. 4. Copyright infringement investigation Amazon’s hot selling list, new product list, and soaring list are must-see lists for sellers’ product selection, understanding the current hot selling products, and finding products that are suitable for you. According to the sales information of the product, you can know which products are attractive to your target customers. Amazon’s best-selling product rankings can give you a clearer understanding of the frequency of product sales and can also unearth popular products. 5. Choose products with high profits Product profit is also particularly important. Our ultimate goal is to obtain maximum benefits. There are some products with low unit price and high profit margin, but the absolute value of profit is very low, and it is difficult to support the promotion cost of CPC inside the station. Finally, whether to sell this product still needs to be comprehensively considered based on the product cost. Cost factors cover a series of factors from procurement, transportation, to after-sales and delivery, and a detailed and comprehensive consideration can achieve the large profits and returns of the product. 6. Choose products with a less obvious seasonal demand If you choose products with obvious seasonality, such as for Christmas, once they are not sold out before the festival, they will be unsalable. You can’t put them in Amazon’s warehouse and sell them next year, and the increasing warehouse fees can make you drink a pot. Therefore, small sellers should choose products that have demand throughout the year. 7. Avoiding the Red Ocean Market and Choosing Niche Products with Potential Everyone who does e-commerce must be familiar with the basic principles of market supply and demand. When supply is greater than demand, competition is fierce, and profits will continue to be low. When supply is less than demand, competition is low, and profit margins will be relatively high. Therefore, in addition to having a certain market sales volume foundation, we need to try our best to find products with low competition and low market saturation. 8. Choose products with simple functions Products with simple functions will make it easier for sellers to write listing content, and it will be much simpler to do quality inspection. Buyers can also quickly get started after receiving the products, avoiding returns and negative feedback, and also allowing new sellers to operate more easily and confidently. Through Amazon product selection, in a market where competition is not so fierce, we can ensure a sustained and stable high conversion rate through listing creation, surpass our competitors, and enter the core natural traffic circle. This is also the reason why Sorftime sets these analysis dimensions.

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