Latest data from various e-commerce platforms in Southeast Asia in May Shopee and Lazada platform’s total website traffic decreased by 194% (including popular products on each site)

Shopee and Lazada's website traffic in Southeast Asia decreased by 194% in May according to e-commerce platform data

Visit Data of E-commerce Platforms in Southeast Asia in May

In May, the total visit of Shopee and Lazada platforms in Southeast Asia (Malaysia, Thailand, Singapore, Vietnam, Philippines, Indonesia) was 657 million, a decrease of 1.94% compared to April’s 670 million.

Here are the platform data of each site, it is recommended to forward and save due to a large amount of data.

Malaysia Site

• May Southeast Asia’s major e-commerce platforms data overview Lazada, Shopee numbers
• What are the advantages of LAZADA’s warehousing and drop-shipping services?
• Shopee Indonesia continues to decline, while Lazada Singapore has seen astonishing growth! The big comparison of platform data in May is revealed!

In May, the total visits of Shopee and Lazada in Malaysia reached 55.7 million.

In May, the visit of Shopee in Malaysia was 41.4 million, a decrease of 2% compared to April.

In May, the visit of Lazada in Malaysia was 14.3 million, a decrease of 0.61% compared to April.

Related Information

• Shopee Malaysia stated in an exclusive statement to the Malay Mail that the most popular goods are various types of fans. The platform stated that the search volume of the keyword “fan cooler” has increased, and it has increased 16 times in April 2023 alone. “During the same period, fan searches exceeded 3 million times, and air conditioner searches exceeded 5 million times.” Similarly, Lazada Malaysia told the Malay Mail that mineral water, ice makers, air conditioners, household coolers and humidifiers, ceiling fans and standing fans, portable handheld fans, and cooling bed sheets and mattress protectors are all popular products that consumers are currently pursuing.
• Shopee China Seller Center recently announced that the dynamic locking function of multi-store products will be launched on the official warehouse of the Malaysian site on May 29, 2023.
• According to the Malaysian Sin Chew Daily, the Malaysian government plans to ban the use of plastic bags by merchants by 2025 at the latest, and this measure will also extend to roadside stalls.
• The data released by the Central Bank of Malaysia shows that in the face of external headwinds, Malaysia’s economic performance in the first quarter was stable, with a year-on-year increase of 5.6% in gross domestic product (GDP), which is better than the market’s previous prediction of 5%. In the first quarter, household consumption expenditure in Malaysia continued to grow, investment activities continued to increase, the employment market improved significantly, and the tourism industry gradually recovered, all of which promoted economic growth in the first quarter. In addition, compared with the same period last year, private consumption expenditure increased by 5.9%, private investment increased by 4.7%, public investment increased by 5.7%, and only public spending decreased by 2.2%.

Top 30 Hot Products in Malaysia for May 30

Distribution of Newly Added Products in Malaysia in the Past Month

Health

Fashion Accessories

Home Appliances

Men’s Clothing

Men’s Shoes

Phones & Gadgets

Muslim Fashion

Travel & Luggage

Women’s Bags

Women’s Clothing

Women’s Shoes

Men’s Bags

Watches

Audio

Food & Beverage

Beauty & Personal Care

Pets

Mother & Baby

Baby & Children’s Fashion

Games & Consoles

Cameras & Drones

Home & Living

Sports & Outdoor Activities

Stationery

Hobbies & Collectibles

Automotive

Motorcycles

Tickets, Vouchers & Services

Books & Magazines

Computers & Computer Accessories

Philippine Site

Shopee and Lazada received a total of 90.6 million visits in the Philippines in May.

In May, Shopee’s visit to the Philippines reached 50.5 million, a decrease of 2.32% compared to April.

In May, Lazada’s visit to the Philippines was 42.2 million, a decrease of 4.94% compared to April.

Related information

• The Philippine smartphone market fell 16.7% in the first quarter of this year, a year-on-year decrease of 11%, hitting a three-year low. Shipments in the first three months of this year were only 3.5 million units.

• According to official information from TikTok, starting from June 1, 2023, TikTok Shop will adjust the sales fees for cross-border and local sellers on TikTok Shop in the Philippines.

• Shopee Philippines e-commerce platform announced that from now on, all failed return parcels (returned twice unsuccessfully) will be temporarily stored in the warehouse of the order return logistics. The seller needs to contact the logistics customer service to arrange for self-pickup within 10 days after receiving the system notification.

• The Philippine government is cracking down on fraudulent activities, and more than 900,000 electronic wallets have been closed.

• According to Philippine media reports, the Marcos Jr. government is increasing its supervision of the e-cigarette trade, and 15,000 sellers on online platforms such as Lazada and Shopee will be removed.

The top 30 popular products in the Philippines in May

Distribution of incremental products in the Philippines in the past month

Health

Fashion Accessories

Home Appliances

Men Clothes

Men Shoes

Mobile & Gadgets

Kasuotang Muslim

Travel & Luggage

Women Bags

Women Clothes

Women Shoes

Men Bags

Watches

Audio

Food & Beverages

Beauty

Pets

Mom & Baby

Baby & Kids Fashion

Gaming & Consoles

Cameras & Drones

Home & Living

Sports & Outdoors

Stationery

Hobbies & Collections

Automobiles

Motorcycles

Tickets, Vouchers & Services

Books & Magazines

Computers & Accessories

Thailand Site

In May, the total visit to Shopee and Lazada in Thailand reached 115 million.

In May, the visit to Shopee in Thailand was 58.3 million, an increase of 5.86% compared to April.

In May, the visit to Lazada in Thailand was 43.2 million, an increase of 4.83% compared to April.

Related News

• Data analysis company Creden disclosed the revenue data of Shopee Thailand in 2022. Shopee Thailand under Sea Group achieved a revenue of 21.7 billion baht in 2022, a year-on-year increase of 62%, and a profit of 2.38 billion baht, an increase of 147%.

• In May, Thailand’s cyber police and relevant departments jointly destroyed a warehouse in the center of Bangkok that illegally operated wireless communication products, and seized more than 269 items worth more than 400,000 baht!

• The National Economic and Social Development Commission of Thailand (NESDC) revealed on May 15 that the country’s economic growth rate in the first quarter of 2023 reached 2.7%, thanks to the continuous recovery of the tourism industry and the significant increase in consumer confidence, which made up for the stagnant export situation. Previously, Thailand’s economy grew by 1.4%.

• According to Thai media reports, a survey of TikTok user behavior in Thailand found that users in the northeastern region of Thailand spend 1,000-7,000 baht/month on shopping on the TikTok platform. The 5 categories of goods are: food and beverages, beauty, technology products, cars, and clothing.

Top 30 Popular Products in Thailand for May 30th

Distribution of Incremental Products in Thailand for the Past Month

Health (Healthcare)

Jewelry (Fashion Accessories)

Home Appliances (Household Appliances)

Men’s Clothing (Men’s Apparel)

Men’s Shoes

Mobile Phones and Accessories (Mobile Devices and Accessories)

Muslim Clothing

Travel Bags and Luggage

Women’s Bags

Women’s Clothing (Women’s Apparel)

Women’s Shoes

Men’s Bags

Watches

Audio Equipment

Food and Beverage

Beauty and Skincare Products

Pets

Maternity and Baby Products

Kids’ Fashion Clothing

Games and Accessories

Cameras and Drones

Home Appliances (Home Living)

Sports and outdoor activities

Stationery

Hobbies and collectibles

Cars, parts and accessories

Motorcycles, parts and accessories

Tickets and vouchers

Books and magazines

Computers and peripherals

Vietnam Site

In May, the total number of visits to Shopee and Lazada in Vietnam reached 158 million.

In May, Shopee Vietnam had 122.6 million visits, a growth of 1.23% compared to April.

In May, Lazada Vietnam had 35.9 million visits, a growth of 2.43% compared to April.

In May, Tiki Vietnam had 8.8 million visits, a decrease of 1.43% compared to April.

In May, Sendo Vietnam had 1.4 million visits, a growth of 3.35% compared to April.

Related news:

• Recently, Vietnamese Prime Minister Pham Minh Chinh issued Notice No. 493/TTg-KSTT, requesting all departments and localities to continue to increase efforts to reform the administrative approval system and improve the business environment.

• Shopee announced that starting from the third payment cycle in June 2023, all cross-border seller stores on Shopee Vietnam site will switch from Vietnamese dong (VND) to US dollars (USD) for payment currencies, in order to provide better service experience for users.

• On May 29, Mr. Arkhom Termpittayapaisith, Minister of Finance of Thailand, stated that due to good budget revenue and the normalization of the tourism industry, the Thai economy is steadily recovering, and the inflation rate this year will remain below 3%.

• The State Bank of Vietnam has required the promotion of cashless payments.

• MoMo accounted for 68% of the market share of e-wallets, higher than the fourth quarter of last year. MoMo is also the most popular e-wallet among all generations (X, Y, and Z) in Vietnam, with a preference rate of 48%, an increase of 2% compared to the fourth quarter of last year.

• Decision Lab and the Mobile Marketing Association (MMA) of Vietnam have released the first-quarter report for 2023, “The Connected Consumer”. The report shows that compared with the fourth quarter of 2022, the usage rate of TikTok Shop in the first quarter of 2023 is still growing, reaching 25%.

Top 30 Hot Products in Vietnam in May 30

Distribution of Incremental Products in Vietnam in the Past Month

Healthcare

Fashion Accessories

Household Appliances

Men’s Clothing

Men’s Shoes

Mobile Phones & Accessories

Travel & Luggage

Women’s Bags

Women’s Clothing

Women’s Shoes

Men’s Bags

Watches

Audio Equipment

Food and Beverages

Beauty and Skincare

Pet Care

Mother & Baby Products

Kids’ and Infants’ Clothing

Gaming & Console

Cameras & Drones

Home & Lifestyle

Sports & Outdoor Activities

Office Supplies

Hobbies & Collectibles

Cars

Motorcycles

Vouchers & Services

Books & Magazines

Computers & Laptops ( & )

Deals Near Me()

Indonesian Site

In May, Shopee and Lazada in Indonesia had a total of 231.9 million visits.

In May, Shopee in Indonesia had 165.8 million visits, a decrease of 2.76% compared to April.

In May, Tokopedia in Indonesia had 109 million visits, a decrease of 2.52% compared to April.

In May, Lazada in Indonesia had 82.5 million visits, a decrease of 14.27% compared to April.

In May, Blibli in Indonesia had 33 million visits, a decrease of 26.25% compared to April.

In May, Bukalapak in Indonesia had 15.4 million visits, an increase of 12.59% compared to April.

Related News

• Lazada has launched QOD (QRIS on Delivery) service in Indonesia to optimize user experience. QOD is a new payment method offered by Lazada as a supplement for customers who prefer cash on delivery.

• TikTok Shop Indonesia will adjust its commission structure on June 1.

• In May, Indonesia’s CPI increased by 4.0% year-on-year.

• Recently, the chairman of the Indonesian Chamber of Commerce, Arched, stated that Indonesia is expected to attract $49 billion in foreign direct investment by 2023, an increase of about 7.5% over 2022. As the largest economy in ASEAN, the Indonesian government is constantly improving the investment environment, revising investment and labor laws, stimulating the potential for domestic economic growth, and enhancing foreign investors’ confidence in investing in Indonesia.

Top 30 hot products in Indonesia in May

Distribution of incremental products in Indonesia in the past month

Health ()

Fashion Accessories ()

Electronics ()

Men’s Clothing ()

Men’s Shoes ()

Mobile Phones & Accessories ()

Muslim Fashion ()

Luggage & Travel Bags (&)

Women’s Bags ()

Women’s Clothing ()

Women’s Shoes ()

Men’s Bags ()

Watches ()

Audio ()

Food & Beverages ()

Personal Care & Beauty ()

Pet Supplies ()

Mother & Baby ()

Baby & Kids Fashion ()

Gaming & Consoles ( & )

Camera & Drone ( & )

Home & Living ()

Sports & Outdoor ()

Books & Stationery ()

Hobbies & Collectibles ()

Cars ()

Motorcycles ()

Tickets, Vouchers, & Services (、)

Books & Magazines ( & )

Computers & Accessories ( & )

Singapore Site

In May, the total number of visits to Shopee and Lazada in Singapore reached 18.8 million.

In May, the number of visits to Shopee in Singapore reached 13.9 million, a decrease of 5.71% compared to April.

In May, the number of visits to Lazada in Singapore reached 5.1 million, an increase of 11.38% compared to April.

In May, Singapore’s Amazon site had a total of 5.9 million visits, an increase of 0.65% compared to April.

Related news:

• Batches of additives exceeding standards will be recalled by the Singapore Food Agency.

• Starting June 1st, Shopee Singapore will hide buyers’ personal information.

• Atome and Amazon jointly launched the “Buy Now, Pay Later” service for Singaporean customers.

• WhatsApp has launched a payment feature for businesses in Singapore.

• Last year, e-commerce fraud cases in Singapore surged by nearly 75%.

• Lazada has received the highest rating for secure transactions on the latest e-commerce platform in Singapore.

Top 30 products in Singapore in May:

Product distribution in Singapore over the past month:

Health

Fashion Accessories

Home Appliances

Men’s Clothing

Men’s Shoes

Mobile & Gadgets

Muslim Fashion

Travel & Luggage

Women’s Bags

Women’s Clothing

Women’s Shoes

Men’s Bags

Watches

Audio

Food & Beverages

Beauty

Pets

Mom & Baby

Baby & Kids Fashion

Gaming & Consoles

Cameras & Drones

Home & Living

Sports & Outdoors

Stationery ()

Hobbies & Collections ()

Automobiles ()

Motorcycles ()

Tickets, Vouchers & Services (、)

Books & Magazines ( & )

Computers & Accessories ( & )

The text in the HTML includes a list of categories, such as Stationery, Hobbies & Collections, and Computers & Accessories, among others.

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