Still in the top two! But the real threat from Shopee and Lazada has arrived; Shopee Taiwan has issued a notice to sign a genuine certificate; Zhejiang will add more than 10,000 cross-border online stores

Top two but Shopee and Lazada are a threat Shopee Taiwan requires a genuine certificate and Zhejiang will add over 10,000 cross-border online stores

01 Threats are really coming!

Shopee and Lazada are declining, while TikTok Shop is rising.

According to the report “The Connected Consumer” released by Decision Lab and the Mobile Marketing Association (MMA) of Vietnam in the first quarter of 2023, the Shoppertainment model pursued by TikTok Shop has become an undeniable trend.

“Shopping entertainment is the main growth trend of this quarter. With the rise of TikTok Shop, the boundary between shopping and entertainment is becoming increasingly blurred, and Vietnamese consumers are looking for a more enjoyable and interactive online shopping experience,” said Decision Lab.

The report shows that compared with the fourth quarter of 2022, the usage rate of TikTok Shop continued to grow in the first quarter of 2023, reaching 25% currently. Therefore, since its launch in Vietnam in the first quarter of 2022, the usage rate of the platform has steadily increased by 5% every quarter.

Although Shopee and Lazada have much higher usage rates than TikTok Shop, the two “giants” are declining in this index.

Compared with the fourth quarter of 2022, the usage rates of Shopee and Lazada in the first quarter of this year decreased by 2% and 3%, respectively, to 79% and 59%.

In terms of popularity, the report states that among the top e-commerce platforms, Shopee’s popularity among consumers is continuously declining.

In the first quarter of 2023, 52% of respondents said that Shopee is the online shopping application they use most frequently, a decrease of 3% from the previous quarter.

Specifically for each age group of consumers, from the third quarter of 2022 to the first quarter of 2023, Shopee’s popularity in Gen Y and Gen Z has also continued to decline.

In the previous quarter, 49% of Gen Y respondents and 67% of Gen Z respondents stated that Shopee was their most frequently used platform, which decreased 5% from the previous quarter.

Meanwhile, the popularity of TikTok Shop is on the rise, especially among Gen Z. In Q1 2023, 7% of Gen Z survey respondents stated that TikTok Shop was their most frequently used shopping platform, higher than Tiki and Facebook – both of which are more popular among Gen X and Gen Y.

Based on the above data, Decision Lab and MMA recommend that brands should leverage the Shoppertainment trend more, use platforms such as TikTok Shop, collaborate with influential people and anchors, and create exciting and authentic digital shopping experiences.

02 Influencing the Weight of Event Sign-ups and Products

Shopee releases notice for Taiwanese sellers to sign authentic guarantee letters

According to Shopee, in order to provide buyers with better services and a secure shopping experience, since Q1 2021, Shopee Taiwan has established counterfeit-related regulations, requiring all cross-border sellers on Shopee to sign an authentic guarantee letter to ensure that all products sold on Shopee are authentic.

Please carefully read the specific agreement content of the “Taiwan Shopee Authentic Guarantee Terms” and click here to log in to the Chinese seller center to confirm your agreement with the content of the guarantee letter after understanding all regulations in detail.


1. If you click “accept,” you need to comply with the terms and may face return/refund or even penalty punishment if counterfeit products are found;

2. If you click “refuse,” your store may not be able to arrange events and your products may be ranked lower in the natural order;

3. If mall sellers do not sign or sign disagree, they will be removed from the mall seller qualification on August 30, 2023;

4. “Taiwanese Shrimp Genuine Product Guarantee Clause” This agreement is signed by a single store at one time, and sellers who have already signed it do not need to fill it out again.

Frequently Asked Questions:

1. When will the agreement take effect after signing it?

It will take effect immediately after signing.

2. If the agreement is mistakenly signed, can the platform be contacted to sign it again?

Please contact your account manager.

3. What are the consequences of not signing this agreement?

All cross-border mall sellers must complete the genuine product guarantee signature before August 31st, and failure to complete the signature will result in removal of the mall qualification.

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Lazada is an e-commerce platform in Southeast Asia for buying and selling products online by businesses and consumers.

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