Add to cart without payment? Optimize these 6 areas to help you increase the conversion rate of your independent website!

Optimize 6 areas to increase conversion rate on your website, including adding to cart without payment

Sellers who do cross-border business often face a big challenge, which is the high abandonment rate of independent websites. If you are struggling with this problem, then you’ve come to the right place. This article will help you analyze the reasons for abandonment and provide specific solutions.

Unsatisfied with current product price

When facing a high unit price, consumers may further compare and hesitate, or even choose to give up purchasing.

To solve this problem, we can display attractive discount codes on the homepage of the website to stimulate consumers’ desire to buy. For those who have already given up, we can try to recall them by sending emails and offering additional discounts or services. In addition, regular promotional activities or discount periods can effectively stimulate consumers’ purchasing behavior.

Independent websites can set up various styles of promotions, and most importantly, they can set up automatic abandonment recovery emails, combined with “Web Push” browser reminders, to improve the conversion rate in minutes!

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Unclear or high shipping cost

If consumers only discover that they need to pay high shipping costs when checking out, they may feel cheated and choose to give up purchasing. To avoid this situation, we should clearly display the shipping policy on the product page and provide multiple shipping options for consumers to choose from.

In addition, we can also try to provide free shipping for orders over a certain amount to stimulate consumers’ purchasing behavior.

Independent website merchants can directly choose the free shipping plan when setting up the shipping plan, and consumers can choose it when placing an order.

Haven’t made up your mind to buy yet?

Consumers may have various hesitations and considerations during the shopping process. They may just be browsing items of interest, or comparing prices, and need more time to decide whether to make a purchase.

In this case, we can offer coupons or run promotional activities to stimulate consumers’ desire to buy. Additionally, we can use email reminder services to regularly send consumers information about items they are interested in and promotional offers.

This is where we should make good use of EDM marketing functions, reaching out to consumers who have viewed but not yet purchased items, and further reminding them to make a purchase. Below are some email marketing tools that independent online store merchants can consider.

Website is too slow

In today’s fast-paced society, speed is everything. A website with slow loading speed may make consumers impatient, and even cause them to leave.

Data shows that the best website loading speed is 3 seconds, and more than 3 seconds will cause most users to leave. Therefore, we must ensure that our website loads quickly. To do this, we can choose high-performance servers, optimize our website, and improve loading speed. At the same time, we must also ensure that our website can load quickly and run smoothly on various devices.

Website operation process is too cumbersome

A simple and easy-to-use shopping process is crucial to improving conversion rates. If consumers have to navigate multiple pages to complete the shopping process, they may feel tired and even choose to abandon their purchase. Therefore, we need to optimize the shopping process to make it more concise and clear. For example, we can support one-click registration, allow users to register after making a purchase, and provide embedded payment options.

Payment methods unfamiliar to consumers

For e-commerce websites targeting the global market, offering multiple payment methods is very important. Different countries and regions have their own payment habits. If a website lacks payment methods that consumers are familiar with, they may not be able to complete the payment, thus choosing to abandon the purchase.

If you want to expand your global market, it is important to provide payment methods popular in your target market. For example, international credit cards are popular in Europe, America, and Australia. Therefore, ensuring that your independent website provides multiple payment methods to meet the payment needs of most consumers is the key to solving this problem.

In conclusion, for each reason why customers abandon their shopping carts, we need to conduct in-depth analysis and understanding, and make targeted improvements and optimizations. Only in this way can we truly improve conversion rates, reduce cart abandonment rates, and maximize our profits.

The shopping process is like a funnel model that requires layers of filtering. But as long as we identify the key problems and optimize them accordingly, we can definitely improve our order conversion rate and win this cart abandonment battle!

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